Pakistan

Advertising market volume by channels

in percentages

Choose a year

2024

2024 316,7
Mln USD

2023 324,9
Mln USD

2022 441,0
Mln USD

2021 471,4
Mln USD

2020 352,2
Mln USD

46 % TV
24 % Digital
22 % Outdoor
1 % Radio
7 % Press
0 % Cinema

49 % TV
21 % Digital
20 % Outdoor
1 % Radio
7 % Press
0 % Cinema

54 % TV
19 % Digital
18 % Outdoor
2 % Radio
8 % Press
0 % Cinema

56 % TV
18 % Digital
15 % Outdoor
2 % Radio
10 % Press
0 % Cinema

57 % TV
17 % Digital
14 % Outdoor
2 % Radio
10 % Press
0 % Cinema

$ 1,3
Advertising spending per person
0,08 %
Share of the advertising market in the country's GDP

$ 1,4
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

$ 1,9
Advertising spending per person
0,12 %
Share of the advertising market in the country's GDP

$ 2,0
Advertising spending per person
0,14 %
Share of the advertising market in the country's GDP

$ 1,6
Advertising spending per person
0,12 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 145,8
Digital 75,1
Outdoor 69,5
Radio 3,7
Press 22,7
Cinema 0,0

TV 160,8
Digital 68,9
Outdoor 66,6
Radio 4,2
Press 24,3
Cinema 0,0

TV 237,6
Digital 81,6
Outdoor 78,5
Radio 6,7
Press 36,6
Cinema 0,0

TV 262,9
Digital 86,4
Outdoor 68,8
Radio 8,0
Press 45,3
Cinema 0,0

TV 202,4
Digital 60,0
Outdoor 48,9
Radio 6,3
Press 34,6
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	202,4	262,9	237,6	160,8	145,8
Digital	60,0	86,4	81,6	68,9	75,1
Outdoor	48,9	68,8	78,5	66,6	69,5
Radio	6,3	8,0	6,7	4,2	3,7
Press	34,6	45,3	36,6	24,3	22,7
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	352,2	471,4	441,0	324,9	316,7
Advertising spending per person USD	1,6	2,0	1,9	1,4	1,3
Share of the advertising market in the country's GDP in percentages	0,1	0,1	0,1	0,1	0,1