Saudi Arabia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 1 884,0
Mln USD

2022 1 751,0
Mln USD

2021 1 520,0
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

5 % TV
63 % Digital
29 % Outdoor
1 % Radio
2 % Press
0 % Cinema

5 % TV
61 % Digital
30 % Outdoor
1 % Radio
2 % Press
1 % Cinema

7 % TV
63 % Digital
25 % Outdoor
1 % Radio
4 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 51,0
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

$ 48,1
Advertising spending per person
0,16 %
Share of the advertising market in the country's GDP

$ 42,3
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 86,3
Digital 1187,0
Outdoor 538,8
Radio 25,2
Press 37,9
Cinema 8,8

TV 90,0
Digital 1065,0
Outdoor 518,0
Radio 26,0
Press 43,0
Cinema 9,0

TV 105,0
Digital 950,0
Outdoor 380,0
Radio 18,0
Press 64,5
Cinema 2,5

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	105,0	90,0	86,3	0,0
Digital	950,0	1 065,0	1 187,0	0,0
Outdoor	380,0	518,0	538,8	0,0
Radio	18,0	26,0	25,2	0,0
Press	64,5	43,0	37,9	0,0
Cinema	2,5	9,0	8,8	0,0
Total advertising expenditure Mln USD	1 520,0	1 751,0	1 884,0	0,0
Advertising spending per person USD	42,3	48,1	51,0	0,0
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,0