Saudi Arabia
Advertising market volume by channels
in percentages
Choose a year
2024
2024
2 004,7
Mln USD
Mln USD
- 4 % TV
- 64 % Digital
- 29 % Outdoor
- 1 % Radio
- 1 % Press
- 1 % Cinema
-
$ 59,0
Advertising spending per person
-
0,16 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 83,4
- Digital 1279,5
- Outdoor 577.1
- Radio 25.1
- Press 29.0
- Cinema 10.7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 60,0 | 105,0 | 90,0 | 86,3 | 83,4 |
| Digital | 525,0 | 950,0 | 1 065,0 | 1 187,0 | 1 279,5 |
| Outdoor | 95,0 | 380,0 | 518,0 | 538,8 | 577,1 |
| Radio | 25,0 | 18,0 | 26,0 | 25,2 | 25,1 |
| Press | 62,0 | 64,5 | 43,0 | 37,9 | 29,0 |
| Cinema | 2,0 | 2,5 | 9,0 | 8,8 | 10,7 |
| Total advertising expenditure Mln USD | 769,0 | 1 520,0 | 1 751,0 | 1 884,0 | 2 004,7 |
| Advertising spending per person USD | 21,4 | 42,3 | 48,1 | 51,0 | 59,0 |
| Share of the advertising market in the country's GDP in percentages | 0,1 | 0,2 | 0,2 | 0,2 | 0,2 |
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