Belgium

Advertising market volume by channels

in percentages

Choose a year

2024

2024 3 206,7
Mln USD

2023 2 907,8
Mln USD

2022 2 496,9
Mln USD

2021 2 134,0
Mln USD

2020 1 843,1
Mln USD

31 % TV
40 % Digital
7 % Outdoor
11 % Radio
10 % Press
0 % Cinema

29 % TV
42 % Digital
6 % Outdoor
11 % Radio
11 % Press
1 % Cinema

31 % TV
39 % Digital
6 % Outdoor
12 % Radio
12 % Press
1 % Cinema

34 % TV
36 % Digital
5 % Outdoor
12 % Radio
13 % Press
0 % Cinema

32 % TV
35 % Digital
5 % Outdoor
13 % Radio
14 % Press
0 % Cinema

$ 273,2
Advertising spending per person
0,48 %
Share of the advertising market in the country's GDP

$ 248,8
Advertising spending per person
0,46 %
Share of the advertising market in the country's GDP

$ 214,2
Advertising spending per person
0,43 %
Share of the advertising market in the country's GDP

$ 184,1
Advertising spending per person
0,36 %
Share of the advertising market in the country's GDP

$ 159,4
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 981,0
Digital 1 286,1
Outdoor 233,6
Radio 355,7
Press 335,8
Cinema 14,5

TV 853,2
Digital 1 212,2
Outdoor 178,4
Radio 324,4
Press 321,3
Cinema 18,2

TV 769,9
Digital 970,8
Outdoor 151,3
Radio 289,4
Press 300,0
Cinema 15,5

TV 721,3
Digital 763,0
Outdoor 106,7
Radio 255,2
Press 280,1
Cinema 7,8

TV 590,3
Digital 641,3
Outdoor 95,6
Radio 244,2
Press 266,9
Cinema 4,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	590,3	721,3	769,9	853,2	981,0
Digital	641,3	763,0	970,8	1 212,2	1 286,1
Outdoor	95,6	106,7	151,3	178,4	233,6
Radio	244,2	255,2	289,4	324,4	355,7
Press	266,9	280,1	300,0	321,3	335,8
Cinema	4,8	7,8	15,5	18,2	14,5
Total advertising expenditure Mln USD	1 843,1	2 134,0	2 496,9	2 907,8	3 206,7
Advertising spending per person USD	159,4	184,1	214,2	248,8	273,2
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,5	0,5