Belgium

Advertising market volume by channels

in percentages
Choose a year
2023
2023 2 907,8
Mln USD
  • 29 % TV
  • 42 % Digital
  • 6 % Outdoor
  • 11 % Radio
  • 11 % Press
  • 1 % Cinema
  • $ 248,8

    Advertising spending per person

  • 0,46 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 853,2
  • Digital 1 212,2
  • Outdoor 178,4
  • Radio 324,4
  • Press 321,3
  • Cinema 18,2

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 590,3 721,3 769,9 853,2
Digital 641,3 763,0 970,8 1 212,2
Outdoor 95,6 106,7 151,3 178,4
Radio 244,2 255,2 289,4 324,4
Press 266,9 280,1 300,0 321,3
Cinema 4,8 7,8 15,5 18,2
Total advertising expenditure Mln USD 1 843,1 2 134,0 2 496,9 2 907,8
Advertising spending per person USD 159,4 184,1 214,2 248,8
Share of the advertising market in the country's GDP in percentages 0,4 0,4 0,4 0,5