Belgium
Advertising market volume by channels
in percentages
Choose a year
2024
2024
3 206,7
Mln USD
Mln USD
- 31 % TV
- 40 % Digital
- 7 % Outdoor
- 11 % Radio
- 10 % Press
- 0 % Cinema
-
$ 273,2
Advertising spending per person
-
0,48 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 981,0
- Digital 1 286,1
- Outdoor 233,6
- Radio 355,7
- Press 335,8
- Cinema 14,5
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 590,3 | 721,3 | 769,9 | 853,2 | 981,0 |
| Digital | 641,3 | 763,0 | 970,8 | 1 212,2 | 1 286,1 |
| Outdoor | 95,6 | 106,7 | 151,3 | 178,4 | 233,6 |
| Radio | 244,2 | 255,2 | 289,4 | 324,4 | 355,7 |
| Press | 266,9 | 280,1 | 300,0 | 321,3 | 335,8 |
| Cinema | 4,8 | 7,8 | 15,5 | 18,2 | 14,5 |
| Total advertising expenditure Mln USD | 1 843,1 | 2 134,0 | 2 496,9 | 2 907,8 | 3 206,7 |
| Advertising spending per person USD | 159,4 | 184,1 | 214,2 | 248,8 | 273,2 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,5 | 0,5 |
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