Croatia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 433,0
Mln USD

2023 355,9
Mln USD

2022 316,9
Mln USD

2021 254,8
Mln USD

2020 239,7
Mln USD

34 % TV
46 % Digital
11 % Outdoor
5 % Radio
4 % Press
0 % Cinema

35 % TV
44 % Digital
10 % Outdoor
5 % Radio
4 % Press
0 % Cinema

38 % TV
41 % Digital
10 % Outdoor
6 % Radio
6 % Press
0 % Cinema

42 % TV
38 % Digital
5 % Outdoor
6 % Radio
8 % Press
0 % Cinema

42 % TV
36 % Digital
6 % Outdoor
7 % Radio
8 % Press
0 % Cinema

$ 112,0
Advertising spending per person
0,47 %
Share of the advertising market in the country's GDP

$ 88,8
Advertising spending per person
0,43 %
Share of the advertising market in the country's GDP

$ 79,1
Advertising spending per person
0,45 %
Share of the advertising market in the country's GDP

$ 62,3
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 58,2
Advertising spending per person
0,42 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 148,3
Digital 200,3
Outdoor 46,5
Radio 21,6
Press 15,2
Cinema 1,0

TV 126,2
Digital 157,9
Outdoor 36,1
Radio 19,5
Press 15,3
Cinema 0,9

TV 118,9
Digital 129,3
Outdoor 31,8
Radio 17,5
Press 18,3
Cinema 1,1

TV 107,1
Digital 96,8
Outdoor 13,6
Radio 16,5
Press 19,8
Cinema 0,9

TV 101,5
Digital 87,4
Outdoor 14,4
Radio 16,2
Press 19,2
Cinema 1,1

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	101,5	107,1	118,9	126,2	148,3
Digital	87,4	96,8	129,3	157,9	200,3
Outdoor	14,4	13,6	31,8	36,1	46,5
Radio	16,2	16,5	17,5	19,5	21,6
Press	19,2	19,8	18,3	15,3	15,2
Cinema	1,1	0,9	1,1	0,9	1,0
Total advertising expenditure Mln USD	239,7	254,8	316,9	355,9	433,0
Advertising spending per person USD	58,2	62,3	79,1	88,8	112,0
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,5	0,4	0,5