Czech Republic

Advertising market volume by channels

in percentages

Choose a year

2024

2024 3 300,0
Mln USD

2023 3 239,4
Mln USD

2022 2 529,7
Mln USD

2021 2 616,2
Mln USD

2020 2 091,3
Mln USD

21 % TV
71 % Digital
2 % Outdoor
2 % Radio
3 % Press
0 % Cinema

18 % TV
74 % Digital
2 % Outdoor
2 % Radio
4 % Press
0 % Cinema

21 % TV
69 % Digital
2 % Outdoor
2 % Radio
6 % Press
0 % Cinema

22 % TV
68 % Digital
2 % Outdoor
2 % Radio
6 % Press
0 % Cinema

24 % TV
64 % Digital
2 % Outdoor
2 % Radio
7 % Press
0 % Cinema

$ 307,4
Advertising spending per person
0,96 %
Share of the advertising market in the country's GDP

$ 297,8
Advertising spending per person
0,98 %
Share of the advertising market in the country's GDP

$ 241,0
Advertising spending per person
0,87 %
Share of the advertising market in the country's GDP

$ 244,0
Advertising spending per person
0,93 %
Share of the advertising market in the country's GDP

$ 195,4
Advertising spending per person
0,85 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 694,1
Digital 2358,7
Outdoor 70,7
Radio 61,0
Press 112,0
Cinema 3,6

TV 590,0
Digital 2 388,6
Outdoor 60,8
Radio 52,6
Press 144,3
Cinema 3,1

TV 520,1
Digital 1 754,7
Outdoor 56,7
Radio 51,0
Press 145,4
Cinema 1,8

TV 564,5
Digital 1 771,3
Outdoor 59,4
Radio 56,5
Press 162,9
Cinema 1,6

TV 495,0
Digital 1 337,6
Outdoor 51,6
Radio 51,7
Press 154,6
Cinema 0,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	495,0	564,5	520,1	590,0	694,1
Digital	1 337,6	1 771,3	1 754,7	2 388,6	2 358,7
Outdoor	51,6	59,4	56,7	60,8	70,7
Radio	51,7	56,5	51,0	52,6	61,0
Press	154,6	162,9	145,4	144,3	112,0
Cinema	0,8	1,6	1,8	3,1	3,6
Total advertising expenditure Mln USD	2 091,3	2 616,2	2 529,7	3 239,4	3 300,0
Advertising spending per person USD	195,4	244,0	241,0	297,8	307,4
Share of the advertising market in the country's GDP in percentages	0,9	0,9	0,9	1,0	1,0