Denmark

Advertising market volume by channels

in percentages

Choose a year

2024

2024 2 372,9
Mln USD

2023 2 403,3
Mln USD

2022 2 329,1
Mln USD

2021 2 528,4
Mln USD

11 % TV
73 % Digital
4 % Outdoor
2 % Radio
9 % Press
1 % Cinema

13 % TV
71 % Digital
4 % Outdoor
2 % Radio
9 % Press
1 % Cinema

14 % TV
69 % Digital
4 % Outdoor
2 % Radio
11 % Press
1 % Cinema

15 % TV
67 % Digital
3 % Outdoor
2 % Radio
12 % Press
0 % Cinema

$ 397,0
Advertising spending per person
0,55 %
Share of the advertising market in the country's GDP

$ 406,6
Advertising spending per person
0,59 %
Share of the advertising market in the country's GDP

$ 396,0
Advertising spending per person
0,59 %
Share of the advertising market in the country's GDP

$ 431,9
Advertising spending per person
0,63 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 270,9
Digital 1 734,6
Outdoor 90,7
Radio 49,7
Press 207,3
Cinema 19,7

TV 304,8
Digital 1 706,2
Outdoor 90,6
Radio 53,9
Press 227,8
Cinema 20,0

TV 316,7
Digital 1 607,6
Outdoor 84,7
Radio 52,5
Press 249,1
Cinema 18,5

TV 381,7
Digital 1 699,5
Outdoor 75,7
Radio 59,0
Press 300,5
Cinema 11,9

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	381,7	316,7	304,8	270,9
Digital	1 699,5	1 607,6	1 706,2	1 734,6
Outdoor	75,7	84,7	90,6	90,7
Radio	59,0	52,5	53,9	49,7
Press	300,5	249,1	227,8	207,3
Cinema	11,9	18,5	20,0	19,7
Total advertising expenditure Mln USD	2 528,4	2 329,1	2 403,3	2 372,9
Advertising spending per person USD	431,9	396,0	406,6	397,0
Share of the advertising market in the country's GDP in percentages	0,6	0,6	0,6	0,6