Denmark
Advertising market volume by channels
in percentages
Choose a year
2023
2023
2 403,3
Mln USD
Mln USD
- 13 % TV
- 71 % Digital
- 4 % Outdoor
- 2 % Radio
- 9 % Press
- 1 % Cinema
-
$ 406,6
Advertising spending per person
-
0,59 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 304,8
- Digital 1 706,2
- Outdoor 90,6
- Radio 53,9
- Press 227,8
- Cinema 20,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 285,8 | 381,7 | 316,7 | 304,8 |
| Digital | 1 369,2 | 1 699,5 | 1 607,6 | 1 706,2 |
| Outdoor | 64,0 | 75,7 | 84,7 | 90,6 |
| Radio | 56,4 | 59,0 | 52,5 | 53,9 |
| Press | 294,9 | 300,5 | 249,1 | 227,8 |
| Cinema | 8,7 | 11,9 | 18,5 | 20,0 |
| Total advertising expenditure Mln USD | 2 079,1 | 2 528,4 | 2 329,1 | 2 403,3 |
| Advertising spending per person USD | 356,9 | 431,9 | 396,0 | 406,6 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 | 0,6 |
