Denmark
Advertising market volume by channels
in percentages
Choose a year
2024
2024
2 372,9
Mln USD
Mln USD
- 11 % TV
- 73 % Digital
- 4 % Outdoor
- 2 % Radio
- 9 % Press
- 1 % Cinema
-
$ 397,0
Advertising spending per person
-
0,55 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 270,9
- Digital 1 734,6
- Outdoor 90,7
- Radio 49,7
- Press 207,3
- Cinema 19,7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 285,8 | 381,7 | 316,7 | 304,8 | 270,9 |
| Digital | 1 369,2 | 1 699,5 | 1 607,6 | 1 706,2 | 1 734,6 |
| Outdoor | 64,0 | 75,7 | 84,7 | 90,6 | 90,7 |
| Radio | 56,4 | 59,0 | 52,5 | 53,9 | 49,7 |
| Press | 294,9 | 300,5 | 249,1 | 227,8 | 207,3 |
| Cinema | 8,7 | 11,9 | 18,5 | 20,0 | 19,7 |
| Total advertising expenditure Mln USD | 2 079,1 | 2 528,4 | 2 329,1 | 2 403,3 | 2 372,9 |
| Advertising spending per person USD | 356,9 | 431,9 | 396,0 | 406,6 | 397,0 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 | 0,6 | 0,6 |
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