Philippines
Advertising market volume by channels
in percentages
Choose a year
2023
2023
3 758,6
Mln USD
Mln USD
- 35 % TV
- 54 % Digital
- 4 % Outdoor
- 7 % Radio
- 1 % Press
- 0 % Cinema
-
$ 32,0
Advertising spending per person
-
0,86 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 1298,5
- Digital 2035,7
- Outdoor 133,0
- Radio 258,9
- Press 32,4
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 1 000,9 | 1 321,9 | 1 274,0 | 1 298,5 |
| Digital | 998,0 | 1 522,0 | 1 690,9 | 2 035,7 |
| Outdoor | 103,9 | 117,7 | 122,9 | 133,0 |
| Radio | 270,8 | 316,1 | 251,6 | 258,9 |
| Press | 35,1 | 33,4 | 32,1 | 32,4 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 2 408,6 | 3 311,1 | 3 371,5 | 3 758,6 |
| Advertising spending per person USD | 21,5 | 29,1 | 29,2 | 32,0 |
| Share of the advertising market in the country's GDP in percentages | 0,7 | 0,8 | 0,8 | 0,9 |
