Honduras

Advertising market volume by channels

in percentages

Choose a year

2023

2023 280,1
Mln USD

2022 275,9
Mln USD

2021 270,3
Mln USD

2020 239,3
Mln USD

45 % TV
24 % Digital
5 % Outdoor
6 % Radio
20 % Press
0 % Cinema

45 % TV
22 % Digital
5 % Outdoor
6 % Radio
22 % Press
0 % Cinema

45 % TV
20 % Digital
5 % Outdoor
6 % Radio
24 % Press
0 % Cinema

45 % TV
18 % Digital
5 % Outdoor
6 % Radio
25 % Press
0 % Cinema

$ 26,3
Advertising spending per person
0,81 %
Share of the advertising market in the country's GDP

$ 26,4
Advertising spending per person
0,87 %
Share of the advertising market in the country's GDP

$ 26,3
Advertising spending per person
0,95 %
Share of the advertising market in the country's GDP

$ 23,6
Advertising spending per person
1,00 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2023

TV 124,7
Digital 68,4
Outdoor 15,4
Radio 16,8
Press 55,0
Cinema 0,0

TV 124,1
Digital 60,5
Outdoor 15,1
Radio 16,8
Press 59,5
Cinema 0,0

TV 122,2
Digital 53,6
Outdoor 14,0
Radio 16,6
Press 63,8
Cinema 0,0

TV 108,6
Digital 43,7
Outdoor 12,4
Radio 14,8
Press 59,8
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023
TV	108,6	122,2	124,1	124,7
Digital	43,7	53,6	60,5	68,4
Outdoor	12,4	14,0	15,1	15,4
Radio	14,8	16,6	16,8	16,8
Press	59,8	63,8	59,5	55,0
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	239,3	270,3	275,9	280,1
Advertising spending per person USD	23,6	26,3	26,4	26,3
Share of the advertising market in the country's GDP in percentages	1,0	1,0	0,9	0,8