Hong Kong
Advertising market volume by channels
in percentages
Choose a year
2023
2023
2 538,2
Mln USD
Mln USD
- 16 % TV
- 63 % Digital
- 9 % Outdoor
- 2 % Radio
- 9 % Press
- 0 % Cinema
-
$ 338,8
Advertising spending per person
-
0,66 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 411,8
- Digital 1604,9
- Outdoor 238,6
- Radio 42,6
- Press 240,3
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 359,1 | 425,8 | 428,5 | 411,8 |
| Digital | 1 068,1 | 1 386,6 | 1 461,6 | 1 604,9 |
| Outdoor | 201,7 | 248,1 | 225,1 | 238,6 |
| Radio | 44,1 | 47,5 | 43,7 | 42,6 |
| Press | 273,3 | 280,0 | 244,0 | 240,3 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 1 946,4 | 2 387,9 | 2 402,9 | 2 538,2 |
| Advertising spending per person USD | 259,5 | 318,6 | 320,9 | 338,8 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,7 | 0,7 | 0,7 |
