Hong Kong

Advertising market volume by channels

in percentages

Choose a year

2024

2024 2 749,3
Mln USD

2023 2 538,2
Mln USD

2022 2 402,9
Mln USD

2021 2 387,9
Mln USD

2020 1 946,4
Mln USD

16 % TV
66 % Digital
9 % Outdoor
2 % Radio
7 % Press
0 % Cinema

16 % TV
63 % Digital
9 % Outdoor
2 % Radio
9 % Press
0 % Cinema

18 % TV
61 % Digital
9 % Outdoor
2 % Radio
10 % Press
0 % Cinema

18 % TV
58 % Digital
10 % Outdoor
2 % Radio
12 % Press
0 % Cinema

18 % TV
55 % Digital
10 % Outdoor
2 % Radio
14 % Press
0 % Cinema

$ 370,8
Advertising spending per person
0,68 %
Share of the advertising market in the country's GDP

$ 338,8
Advertising spending per person
0,66 %
Share of the advertising market in the country's GDP

$ 320,9
Advertising spending per person
0,67 %
Share of the advertising market in the country's GDP

$ 318,6
Advertising spending per person
0,65 %
Share of the advertising market in the country's GDP

$ 259,5
Advertising spending per person
0,56 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 441,6
Digital 1813,5
Outdoor 247,3
Radio 45,5
Press 201,4
Cinema 0,0

TV 411,8
Digital 1604,9
Outdoor 238,6
Radio 42,6
Press 240,3
Cinema 0,0

TV 428,5
Digital 1461,6
Outdoor 225,1
Radio 43,7
Press 244,0
Cinema 0,0

TV 425,8
Digital 1386,6
Outdoor 248,1
Radio 47,5
Press 280,0
Cinema 0,0

TV 359,1
Digital 1068,1
Outdoor 201,7
Radio 44,1
Press 273,3
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	359,1	425,8	428,5	411,8	441,6
Digital	1 068,1	1 386,6	1 461,6	1 604,9	1 813,5
Outdoor	201,7	248,1	225,1	238,6	247,3
Radio	44,1	47,5	43,7	42,6	45,5
Press	273,3	280,0	244,0	240,3	201,4
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	1 946,4	2 387,9	2 402,9	2 538,2	2 749,3
Advertising spending per person USD	259,5	318,6	320,9	338,8	370,8
Share of the advertising market in the country's GDP in percentages	0,6	0,7	0,7	0,7	0,7