Hong Kong
Advertising market volume by channels
in percentages
Choose a year
2024
2024
2 749,3
Mln USD
Mln USD
- 16 % TV
- 66 % Digital
- 9 % Outdoor
- 2 % Radio
- 7 % Press
- 0 % Cinema
-
$ 370,8
Advertising spending per person
-
0,68 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 441,6
- Digital 1813,5
- Outdoor 247,3
- Radio 45,5
- Press 201,4
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 359,1 | 425,8 | 428,5 | 411,8 | 441,6 |
| Digital | 1 068,1 | 1 386,6 | 1 461,6 | 1 604,9 | 1 813,5 |
| Outdoor | 201,7 | 248,1 | 225,1 | 238,6 | 247,3 |
| Radio | 44,1 | 47,5 | 43,7 | 42,6 | 45,5 |
| Press | 273,3 | 280,0 | 244,0 | 240,3 | 201,4 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 1 946,4 | 2 387,9 | 2 402,9 | 2 538,2 | 2 749,3 |
| Advertising spending per person USD | 259,5 | 318,6 | 320,9 | 338,8 | 370,8 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,7 | 0,7 | 0,7 | 0,7 |
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