Indonesia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 10 678,3
Mln USD

2023 6 965,7
Mln USD

2022 6 721,0
Mln USD

2021 6 349,1
Mln USD

2020 5 600,9
Mln USD

23 % TV
71 % Digital
2 % Outdoor
1 % Radio
3 % Press
0 % Cinema

44 % TV
47 % Digital
3 % Outdoor
1 % Radio
6 % Press
0 % Cinema

46 % TV
44 % Digital
3 % Outdoor
1 % Radio
6 % Press
0 % Cinema

48 % TV
41 % Digital
2 % Outdoor
1 % Radio
7 % Press
0 % Cinema

52 % TV
36 % Digital
2 % Outdoor
1 % Radio
10 % Press
0 % Cinema

$ 37,7
Advertising spending per person
0,76 %
Share of the advertising market in the country's GDP

$ 25,1
Advertising spending per person
0,51 %
Share of the advertising market in the country's GDP

$ 24,4
Advertising spending per person
0,51 %
Share of the advertising market in the country's GDP

$ 23,2
Advertising spending per person
0,54 %
Share of the advertising market in the country's GDP

$ 20,6
Advertising spending per person
0,53 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 2 495,9
Digital 7 621,8
Outdoor 196,9
Radio 59,4
Press 295,3
Cinema 9,1

TV 3036,1
Digital 3266,3
Outdoor 196,1
Radio 55,7
Press 401,2
Cinema 10,3

TV 3087,9
Digital 2945,4
Outdoor 188,4
Radio 55,0
Press 434,5
Cinema 9,8

TV 3055,3
Digital 2620,6
Outdoor 148,8
Radio 55,8
Press 461,8
Cinema 6,8

TV 2897,9
Digital 2004,0
Outdoor 105,5
Radio 49,3
Press 539,8
Cinema 4,4

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	2 897,9	3 055,3	3 087,9	3 036,1	2 495,9
Digital	2 004,0	2 620,6	2 945,4	3 266,3	7 621,8
Outdoor	105,5	148,8	188,4	196,1	196,9
Radio	49,3	55,8	55,0	55,7	59,4
Press	539,8	461,8	434,5	401,2	295,3
Cinema	4,4	6,8	9,8	10,3	9,1
Total advertising expenditure Mln USD	5 600,9	6 349,1	6 721,0	6 965,7	10 678,3
Advertising spending per person USD	20,6	23,2	24,4	25,1	37,7
Share of the advertising market in the country's GDP in percentages	0,5	0,5	0,5	0,5	0,8