Indonesia
Advertising market volume by channels
in percentages
Choose a year
2023
2023
6 965,7
Mln USD
Mln USD
- 44 % TV
- 47 % Digital
- 3 % Outdoor
- 1 % Radio
- 6 % Press
- 0 % Cinema
-
$ 25,1
Advertising spending per person
-
0,51 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 3036,1
- Digital 3266,3
- Outdoor 196,1
- Radio 55,7
- Press 401,2
- Cinema 10,3
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 2 897,9 | 3 055,3 | 3 087,9 | 3 036,1 |
| Digital | 2 004,0 | 2 620,6 | 2 945,4 | 3 266,3 |
| Outdoor | 105,5 | 148,8 | 188,4 | 196,1 |
| Radio | 49,3 | 55,8 | 55,0 | 55,7 |
| Press | 539,8 | 461,8 | 434,5 | 401,2 |
| Cinema | 4,4 | 6,8 | 9,8 | 10,3 |
| Total advertising expenditure Mln USD | 5 600,9 | 6 349,1 | 6 721,0 | 6 965,7 |
| Advertising spending per person USD | 20,6 | 23,2 | 24,4 | 25,1 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,5 | 0,5 |
