Indonesia
Advertising market volume by channels
in percentages
Choose a year
2024
2024
10 678,3
Mln USD
Mln USD
- 23 % TV
- 71 % Digital
- 2 % Outdoor
- 1 % Radio
- 3 % Press
- 0 % Cinema
-
$ 37,7
Advertising spending per person
-
0,76 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 2 495,9
- Digital 7 621,8
- Outdoor 196,9
- Radio 59,4
- Press 295,3
- Cinema 9,1
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 2 897,9 | 3 055,3 | 3 087,9 | 3 036,1 | 2 495,9 |
| Digital | 2 004,0 | 2 620,6 | 2 945,4 | 3 266,3 | 7 621,8 |
| Outdoor | 105,5 | 148,8 | 188,4 | 196,1 | 196,9 |
| Radio | 49,3 | 55,8 | 55,0 | 55,7 | 59,4 |
| Press | 539,8 | 461,8 | 434,5 | 401,2 | 295,3 |
| Cinema | 4,4 | 6,8 | 9,8 | 10,3 | 9,1 |
| Total advertising expenditure Mln USD | 5 600,9 | 6 349,1 | 6 721,0 | 6 965,7 | 10 678,3 |
| Advertising spending per person USD | 20,6 | 23,2 | 24,4 | 25,1 | 37,7 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,5 | 0,5 | 0,8 |
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