Ireland

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 860,7
Mln USD

2023 1 747,3
Mln USD

2022 1 869,2
Mln USD

2021 1 890,8
Mln USD

13 % TV
62 % Digital
7 % Outdoor
10 % Radio
7 % Press
0 % Cinema

13 % TV
55 % Digital
6 % Outdoor
11 % Radio
15 % Press
0 % Cinema

15 % TV
58 % Digital
6 % Outdoor
10 % Radio
11 % Press
0 % Cinema

15 % TV
56 % Digital
5 % Outdoor
10 % Radio
13 % Press
0 % Cinema

$ 354,1
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 345,5
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 372,1
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

$ 382,9
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 240,0
Digital 1 156,9
Outdoor 132,3
Radio 195,0
Press 130,9
Cinema 5,6

TV 219,2
Digital 969,4
Outdoor 104,1
Radio 194,1
Press 253,5
Cinema 7,0

TV 271,5
Digital 1 087,7
Outdoor 106,4
Radio 184,7
Press 213,1
Cinema 5,8

TV 289,2
Digital 1 064,3
Outdoor 90,5
Radio 191,5
Press 252,4
Cinema 2,8

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	289,2	271,5	219,2	240,0
Digital	1 064,3	1 087,7	969,4	1 156,9
Outdoor	90,5	106,4	104,1	132,3
Radio	191,5	184,7	194,1	195,0
Press	252,4	213,1	253,5	130,9
Cinema	2,8	5,8	7,0	5,6
Total advertising expenditure Mln USD	1 890,8	1 869,2	1 747,3	1 860,7
Advertising spending per person USD	382,9	372,1	345,5	354,1
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,3	0,3