Ireland
Advertising market volume by channels
in percentages
Choose a year
2023
2023
1 747,3
Mln USD
Mln USD
- 13 % TV
- 55 % Digital
- 6 % Outdoor
- 11 % Radio
- 15 % Press
- 0 % Cinema
-
$ 345,5
Advertising spending per person
-
0,32 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 219,2
- Digital 969,4
- Outdoor 104,1
- Radio 194,1
- Press 253,5
- Cinema 7,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 281,7 | 289,2 | 271,5 | 219,2 |
| Digital | 821,3 | 1 064,3 | 1 087,7 | 969,4 |
| Outdoor | 75,1 | 90,5 | 106,4 | 104,1 |
| Radio | 171,2 | 191,5 | 184,7 | 194,1 |
| Press | 252,1 | 252,4 | 213,1 | 253,5 |
| Cinema | 2,5 | 2,8 | 5,8 | 7,0 |
| Total advertising expenditure Mln USD | 1 603,9 | 1 890,8 | 1 869,2 | 1 747,3 |
| Advertising spending per person USD | 324,3 | 382,9 | 372,1 | 345,5 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,3 |
