Ireland
Advertising market volume by channels
in percentages
Choose a year
2024
2024
1 860,7
Mln USD
Mln USD
- 13 % TV
- 62 % Digital
- 7 % Outdoor
- 10 % Radio
- 7 % Press
- 0 % Cinema
-
$ 354,1
Advertising spending per person
-
0,32 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 240,0
- Digital 1 156,9
- Outdoor 132,3
- Radio 195,0
- Press 130,9
- Cinema 5,6
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 281,7 | 289,2 | 271,5 | 219,2 | 240,0 |
| Digital | 821,3 | 1 064,3 | 1 087,7 | 969,4 | 1 156,9 |
| Outdoor | 75,1 | 90,5 | 106,4 | 104,1 | 132,3 |
| Radio | 171,2 | 191,5 | 184,7 | 194,1 | 195,0 |
| Press | 252,1 | 252,4 | 213,1 | 253,5 | 130,9 |
| Cinema | 2,5 | 2,8 | 5,8 | 7,0 | 5,6 |
| Total advertising expenditure Mln USD | 1 603,9 | 1 890,8 | 1 869,2 | 1 747,3 | 1 860,7 |
| Advertising spending per person USD | 324,3 | 382,9 | 372,1 | 345,5 | 354,1 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,3 | 0,3 |
Great!
We have received your information, and our manager will get in touch with you soon
