Italy
Advertising market volume by channels
in percentages
Choose a year
2023
2023
9 962,1
Mln USD
Mln USD
- 38 % TV
- 49 % Digital
- 3 % Outdoor
- 4 % Radio
- 6 % Press
- 0 % Cinema
-
$ 169,2
Advertising spending per person
-
0,44 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 3 760,8
- Digital 4 834,6
- Outdoor 298,0
- Radio 414,7
- Press 641,6
- Cinema 12,4
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 3 714,3 | 4 398,4 | 3 738,4 | 3 760,8 |
| Digital | 3 910,9 | 5 064,5 | 4 684,1 | 4 834,6 |
| Outdoor | 129,8 | 215,2 | 271,5 | 298,0 |
| Radio | 375,5 | 429,3 | 391,4 | 414,7 |
| Press | 754,9 | 813,3 | 687,3 | 641,6 |
| Cinema | 4,6 | 6,6 | 10,1 | 12,4 |
| Total advertising expenditure Mln USD | 8 890,0 | 10 927,3 | 9 782,9 | 9 962,1 |
| Advertising spending per person USD | 149,4 | 184,1 | 165,7 | 169,2 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,5 | 0,4 |
