Italy
Advertising market volume by channels
in percentages
Choose a year
2024
2024
11 309,9
Mln USD
Mln USD
- 37 % TV
- 50 % Digital
- 3 % Outdoor
- 4 % Radio
- 6 % Press
- 0 % Cinema
-
$ 190,6
Advertising spending per person
-
0,48 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 4 181,7
- Digital 5 711,4
- Outdoor 326,3
- Radio 441,4
- Press 633,5
- Cinema 15,6
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 3 714,3 | 4 398,4 | 3 738,4 | 3 760,8 | 4 181,7 |
| Digital | 3 910,9 | 5 064,5 | 4 684,1 | 4 834,6 | 5 711,4 |
| Outdoor | 129,8 | 215,2 | 271,5 | 298,0 | 326,3 |
| Radio | 375,5 | 429,3 | 391,4 | 414,7 | 441,4 |
| Press | 754,9 | 813,3 | 687,3 | 641,6 | 633,5 |
| Cinema | 4,6 | 6,6 | 10,1 | 12,4 | 15,6 |
| Total advertising expenditure Mln USD | 8 890,0 | 10 927,3 | 9 782,9 | 9 962,1 | 11 309,9 |
| Advertising spending per person USD | 149,4 | 184,1 | 165,7 | 169,2 | 190,6 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,5 | 0,4 | 0,5 |
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