Colombia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 190,0
Mln USD

2023 1 037,6
Mln USD

2022 1 020,4
Mln USD

2021 1 119,8
Mln USD

2020 793,7
Mln USD

19 % TV
63 % Digital
5 % Outdoor
10 % Radio
3 % Press
0 % Cinema

21 % TV
59 % Digital
5 % Outdoor
11 % Radio
4 % Press
0 % Cinema

23 % TV
54 % Digital
5 % Outdoor
12 % Radio
5 % Press
0 % Cinema

29 % TV
49 % Digital
4 % Outdoor
12 % Radio
6 % Press
0 % Cinema

31 % TV
43 % Digital
3 % Outdoor
14 % Radio
9 % Press
0 % Cinema

$ 22,5
Advertising spending per person
0,28 %
Share of the advertising market in the country's GDP

$ 19,8
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 19,7
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

$ 21,9
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

$ 15,7
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 224,4
Digital 753,9
Outdoor 54,9
Radio 115,6
Press 41,2
Cinema 0,0

TV 214,5
Digital 614,6
Outdoor 49,9
Radio 116,8
Press 41,8
Cinema 0,0

TV 239,6
Digital 553,2
Outdoor 55,2
Radio 124,1
Press 48,2
Cinema 0,0

TV 324,6
Digital 544,9
Outdoor 44,7
Radio 134,2
Press 71,4
Cinema 0,0

TV 244,1
Digital 338,8
Outdoor 24,5
Radio 111,3
Press 75,0
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	244,1	324,6	239,6	214,5	224,4
Digital	338,8	544,9	553,2	614,6	753,9
Outdoor	24,5	44,7	55,2	49,9	54,9
Radio	111,3	134,2	124,1	116,8	115,6
Press	75,0	71,4	48,2	41,8	41,2
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	793,7	1 119,8	1 020,4	1 037,6	1 190,0
Advertising spending per person USD	15,7	21,9	19,7	19,8	22,5
Share of the advertising market in the country's GDP in percentages	0,3	0,4	0,3	0,3	0,3