Colombia
Advertising market volume by channels
in percentages
Choose a year
2023
2023
1 037,6
Mln USD
Mln USD
- 21 % TV
- 59 % Digital
- 5 % Outdoor
- 11 % Radio
- 4 % Press
- 0 % Cinema
-
$ 19,8
Advertising spending per person
-
0,29 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 214,5
- Digital 614,6
- Outdoor 49,9
- Radio 116,8
- Press 41,8
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 244,1 | 324,6 | 239,6 | 214,5 |
| Digital | 338,8 | 544,9 | 553,2 | 614,6 |
| Outdoor | 24,5 | 44,7 | 55,2 | 49,9 |
| Radio | 111,3 | 134,2 | 124,1 | 116,8 |
| Press | 75,0 | 71,4 | 48,2 | 41,8 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 793,7 | 1 119,8 | 1 020,4 | 1 037,6 |
| Advertising spending per person USD | 15,7 | 21,9 | 19,7 | 19,8 |
| Share of the advertising market in the country's GDP in percentages | 0,3 | 0,4 | 0,3 | 0,3 |
