Luxembourg

Advertising market volume by channels

in percentages

Choose a year

2024

2024 136,1
Mln USD

2023 139,0
Mln USD

2022 139,2
Mln USD

2021 148,6
Mln USD

2020 134,8
Mln USD

9 % TV
14 % Digital
15 % Outdoor
19 % Radio
40 % Press
2 % Cinema

9 % TV
14 % Digital
14 % Outdoor
19 % Radio
41 % Press
2 % Cinema

10 % TV
14 % Digital
12 % Outdoor
20 % Radio
43 % Press
2 % Cinema

10 % TV
14 % Digital
10 % Outdoor
20 % Radio
44 % Press
1 % Cinema

8 % TV
14 % Digital
12 % Outdoor
21 % Radio
44 % Press
1 % Cinema

$ 202,2
Advertising spending per person
0,15 %
Share of the advertising market in the country's GDP

$ 212,3
Advertising spending per person
0,16 %
Share of the advertising market in the country's GDP

$ 214,9
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 232,4
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 213,8
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 12,7
Digital 19,7
Outdoor 19,8
Radio 25,9
Press 54,6
Cinema 3,2

TV 13,1
Digital 19,3
Outdoor 19,1
Radio 26,8
Press 57,5
Cinema 3,1

TV 13,4
Digital 19,5
Outdoor 17,1
Radio 27,4
Press 59,8
Cinema 2,1

TV 14,8
Digital 20,5
Outdoor 15,0
Radio 30,2
Press 66,1
Cinema 2,0

TV 11,4
Digital 18,7
Outdoor 15,6
Radio 28,7
Press 59,0
Cinema 1,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	11,4	14,8	13,4	13,1	12,7
Digital	18,7	20,5	19,5	19,3	19,7
Outdoor	15,6	15,0	17,1	19,1	19,8
Radio	28,7	30,2	27,4	26,8	25,9
Press	59,0	66,1	59,8	57,5	54,6
Cinema	1,5	2,0	2,1	3,1	3,2
Total advertising expenditure Mln USD	134,8	148,6	139,2	139,0	136,1
Advertising spending per person USD	213,8	232,4	214,9	212,3	202,2
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2