Malta

Advertising market volume by channels

in percentages

Choose a year

2024

2024 37,5
Mln USD

2023 36,2
Mln USD

2022 35,5
Mln USD

2021 36,8
Mln USD

2020 32,0
Mln USD

41 % TV
31 % Digital
11 % Outdoor
9 % Radio
7 % Press
1 % Cinema

42 % TV
29 % Digital
11 % Outdoor
9 % Radio
8 % Press
0 % Cinema

43 % TV
28 % Digital
12 % Outdoor
10 % Radio
8 % Press
1 % Cinema

43 % TV
27 % Digital
12 % Outdoor
10 % Radio
9 % Press
0 % Cinema

42 % TV
26 % Digital
11 % Outdoor
10 % Radio
12 % Press
0 % Cinema

$ 69,5
Advertising spending per person
0,15 %
Share of the advertising market in the country's GDP

$ 67,7
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 66,6
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 69,9
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 62,1
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 15,4
Digital 11,5
Outdoor 4,3
Radio 3,4
Press 2,7
Cinema 0,2

TV 15,1
Digital 10,5
Outdoor 4,1
Radio 3,4
Press 2,9
Cinema 0,1

TV 15,3
Digital 10,0
Outdoor 4,1
Radio 3,4
Press 2,7
Cinema 0,2

TV 15,8
Digital 9,8
Outdoor 4,3
Radio 3,5
Press 3,4
Cinema 0,1

TV 13,4
Digital 8,3
Outdoor 3,4
Radio 3,1
Press 3,8
Cinema 0,1

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	13,4	15,8	15,3	15,1	15,4
Digital	8,3	9,8	10,0	10,5	11,5
Outdoor	3,4	4,3	4,1	4,1	4,3
Radio	3,1	3,5	3,4	3,4	3,4
Press	3,8	3,4	2,7	2,9	2,7
Cinema	0,1	0,1	0,2	0,1	0,2
Total advertising expenditure Mln USD	32,0	36,8	35,5	36,2	37,5
Advertising spending per person USD	62,1	69,9	66,6	67,7	69,5
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2	0,2