Malta
Advertising market volume by channels
in percentages
Choose a year
2023
2023
36,2
Mln USD
Mln USD
- 42 % TV
- 29 % Digital
- 11 % Outdoor
- 9 % Radio
- 8 % Press
- 0 % Cinema
-
$ 67,7
Advertising spending per person
-
0,17 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 15,1
- Digital 10,5
- Outdoor 4,1
- Radio 3,4
- Press 2,9
- Cinema 0,1
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 13,4 | 15,8 | 15,3 | 15,1 |
| Digital | 8,3 | 9,8 | 10,0 | 10,5 |
| Outdoor | 3,4 | 4,3 | 4,1 | 4,1 |
| Radio | 3,1 | 3,5 | 3,4 | 3,4 |
| Press | 3,8 | 3,4 | 2,7 | 2,9 |
| Cinema | 0,1 | 0,1 | 0,2 | 0,1 |
| Total advertising expenditure Mln USD | 32,0 | 36,8 | 35,5 | 36,2 |
| Advertising spending per person USD | 62,1 | 69,9 | 66,6 | 67,7 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,2 | 0,2 | 0,2 |
