Mexico

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 8 050,6
Mln USD

2022 6 493,6
Mln USD

2021 5 441,6
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

30 % TV
56 % Digital
7 % Outdoor
4 % Radio
2 % Press
1 % Cinema

31 % TV
57 % Digital
7 % Outdoor
4 % Radio
1 % Press
1 % Cinema

35 % TV
53 % Digital
6 % Outdoor
4 % Radio
2 % Press
1 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 62,1
Advertising spending per person
0,45 %
Share of the advertising market in the country's GDP

$ 50,5
Advertising spending per person
0,46 %
Share of the advertising market in the country's GDP

$ 42,6
Advertising spending per person
0,43 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 2444,0
Digital 4499,8
Outdoor 590,5
Radio 333,9
Press 121,9
Cinema 60,4

TV 1985,4
Digital 3687,2
Outdoor 424,4
Radio 261,3
Press 96,3
Cinema 39,2

TV 1887,4
Digital 2902,1
Outdoor 306,7
Radio 226,3
Press 89,1
Cinema 29,9

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	1 887,4	1 985,4	2 444,0	0,0
Digital	2 902,1	3 687,2	4 499,8	0,0
Outdoor	306,7	424,4	590,5	0,0
Radio	226,3	261,3	333,9	0,0
Press	89,1	96,3	121,9	0,0
Cinema	29,9	39,2	60,4	0,0
Total advertising expenditure Mln USD	5 441,6	6 493,6	8 050,6	0,0
Advertising spending per person USD	42,6	50,5	62,1	0,0
Share of the advertising market in the country's GDP in percentages	0,4	0,5	0,5	0,0