Mexico

Advertising market volume by channels

in percentages

Choose a year

2024

2024 8 630,5
Mln USD

2023 8 050,6
Mln USD

2022 6 493,6
Mln USD

2021 5 441,6
Mln USD

2020 4 201,0
Mln USD

30 % TV
56 % Digital
8 % Outdoor
4 % Radio
1 % Press
1 % Cinema

30 % TV
56 % Digital
7 % Outdoor
4 % Radio
2 % Press
1 % Cinema

31 % TV
57 % Digital
7 % Outdoor
4 % Radio
1 % Press
1 % Cinema

35 % TV
53 % Digital
6 % Outdoor
4 % Radio
2 % Press
1 % Cinema

40 % TV
45 % Digital
5 % Outdoor
5 % Radio
3 % Press
1 % Cinema

$ 66,0
Advertising spending per person
0,47 %
Share of the advertising market in the country's GDP

$ 62,1
Advertising spending per person
0,45 %
Share of the advertising market in the country's GDP

$ 50,5
Advertising spending per person
0,46 %
Share of the advertising market in the country's GDP

$ 42,6
Advertising spending per person
0,43 %
Share of the advertising market in the country's GDP

$ 33,1
Advertising spending per person
0,39 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 2 584,3
Digital 4 850,0
Outdoor 652,8
Radio 354,4
Press 122,0
Cinema 67,0

TV 2444,0
Digital 4499,8
Outdoor 590,5
Radio 333,9
Press 121,9
Cinema 60,4

TV 1985,4
Digital 3687,2
Outdoor 424,4
Radio 261,3
Press 96,3
Cinema 39,2

TV 1887,4
Digital 2902,1
Outdoor 306,7
Radio 226,3
Press 89,1
Cinema 29,9

TV 1684,2
Digital 1909,3
Outdoor 230,7
Radio 225,8
Press 127,8
Cinema 23,2

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	1 684,2	1 887,4	1 985,4	2 444,0	2 584,3
Digital	1 909,3	2 902,1	3 687,2	4 499,8	4 850,0
Outdoor	230,7	306,7	424,4	590,5	652,8
Radio	225,8	226,3	261,3	333,9	354,4
Press	127,8	89,1	96,3	121,9	122,0
Cinema	23,2	29,9	39,2	60,4	67,0
Total advertising expenditure Mln USD	4 201,0	5 441,6	6 493,6	8 050,6	8 630,5
Advertising spending per person USD	33,1	42,6	50,5	62,1	66,0
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,5	0,5	0,5