Mexico
Advertising market volume by channels
in percentages
Choose a year
2024
2024
8 630,5
Mln USD
Mln USD
- 30 % TV
- 56 % Digital
- 8 % Outdoor
- 4 % Radio
- 1 % Press
- 1 % Cinema
-
$ 66,0
Advertising spending per person
-
0,47 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 2 584,3
- Digital 4 850,0
- Outdoor 652,8
- Radio 354,4
- Press 122,0
- Cinema 67,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 1 684,2 | 1 887,4 | 1 985,4 | 2 444,0 | 2 584,3 |
| Digital | 1 909,3 | 2 902,1 | 3 687,2 | 4 499,8 | 4 850,0 |
| Outdoor | 230,7 | 306,7 | 424,4 | 590,5 | 652,8 |
| Radio | 225,8 | 226,3 | 261,3 | 333,9 | 354,4 |
| Press | 127,8 | 89,1 | 96,3 | 121,9 | 122,0 |
| Cinema | 23,2 | 29,9 | 39,2 | 60,4 | 67,0 |
| Total advertising expenditure Mln USD | 4 201,0 | 5 441,6 | 6 493,6 | 8 050,6 | 8 630,5 |
| Advertising spending per person USD | 33,1 | 42,6 | 50,5 | 62,1 | 66,0 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,5 | 0,5 | 0,5 |
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