Moldova

Advertising market volume by channels

in percentages

Choose a year

2024

2024 35,2
Mln USD

2023 32,3
Mln USD

2022 30,6
Mln USD

2021 30,0
Mln USD

43 % TV
33 % Digital
17 % Outdoor
4 % Radio
3 % Press
0 % Cinema

46 % TV
32 % Digital
16 % Outdoor
4 % Radio
2 % Press
0 % Cinema

50 % TV
27 % Digital
15 % Outdoor
4 % Radio
3 % Press
0 % Cinema

53 % TV
23 % Digital
16 % Outdoor
5 % Radio
3 % Press
0 % Cinema

$ 11,6
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

$ 9,4
Advertising spending per person
0,20 %
Share of the advertising market in the country's GDP

$ 8,9
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

$ 7,5
Advertising spending per person
0,22 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 15,3
Digital 11,6
Outdoor 5,9
Radio 1,5
Press 0,9
Cinema 0

TV 14,7
Digital 10,3
Outdoor 5,2
Radio 1,4
Press 0,8
Cinema 0,0

TV 15,4
Digital 8,3
Outdoor 4,7
Radio 1,3
Press 0,8
Cinema 0,0

TV 16,1
Digital 7,0
Outdoor 4,7
Radio 1,4
Press 0,9
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	16,1	15,4	14,7	15,3
Digital	7,0	8,3	10,3	11,6
Outdoor	4,7	4,7	5,2	5,9
Radio	1,4	1,3	1,4	1,5
Press	0,9	0,8	0,8	0,9
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	30,0	30,6	32,3	35,2
Advertising spending per person USD	7,5	8,9	9,4	11,6
Share of the advertising market in the country's GDP in percentages	0,2	0,2	0,2	0,2