Moldova
Advertising market volume by channels
in percentages
Choose a year
2023
2023
32,3
Mln USD
Mln USD
- 46 % TV
- 32 % Digital
- 16 % Outdoor
- 4 % Radio
- 2 % Press
- 0 % Cinema
-
$ 9,4
Advertising spending per person
-
0,20 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 14,7
- Digital 10,3
- Outdoor 5,2
- Radio 1,4
- Press 0,8
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 15,4 | 16,1 | 15,4 | 14,7 |
| Digital | 6,4 | 7,0 | 8,3 | 10,3 |
| Outdoor | 3,8 | 4,7 | 4,7 | 5,2 |
| Radio | 1,3 | 1,4 | 1,3 | 1,4 |
| Press | 0,8 | 0,9 | 0,8 | 0,8 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 27,8 | 30,0 | 30,6 | 32,3 |
| Advertising spending per person USD | 6,9 | 7,5 | 8,9 | 9,4 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,2 | 0,2 | 0,2 |
