Netherlands

Advertising market volume by channels

in percentages

Choose a year

2024

2024 6 533,5
Mln USD

2023 6 004,5
Mln USD

2022 5 814,4
Mln USD

2021 5 065,8
Mln USD

2020 4 536,9
Mln USD

16 % TV
68 % Digital
3 % Outdoor
5 % Radio
7 % Press
0 % Cinema

18 % TV
66 % Digital
3 % Outdoor
5 % Radio
8 % Press
0 % Cinema

19 % TV
64 % Digital
3 % Outdoor
5 % Radio
9 % Press
0 % Cinema

19 % TV
59 % Digital
5 % Outdoor
5 % Radio
12 % Press
0 % Cinema

19 % TV
58 % Digital
4 % Outdoor
5 % Radio
14 % Press
0 % Cinema

$ 358,4
Advertising spending per person
0,53 %
Share of the advertising market in the country's GDP

$ 340,8
Advertising spending per person
0,54 %
Share of the advertising market in the country's GDP

$ 330,0
Advertising spending per person
0,59 %
Share of the advertising market in the country's GDP

$ 295,4
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

$ 265,0
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1 048,8
Digital 4 453,5
Outdoor 216,1
Радіо 351,4
Press 452,9
Cinema 10,8

TV 1 057,0
Digital 3 989,2
Outdoor 196,6
Радіо 283,5
Press 472,1
Cinema 5,9

TV 1 077,6
Digital 3 735,3
Outdoor 196,4
Радіо 288,7
Press 510,3
Cinema 6,1

TV 948,8
Digital 3 003,7
Outdoor 230,9
Радіо 278,3
Press 593,3
Cinema 10,8

TV 876,8
Digital 2 638,1
Outdoor 160,3
Радіо 234,4
Press 622,2
Cinema 5,1

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	876,8	948,8	1 077,6	1 057,0	1 048,8
Digital	2 638,1	3 003,7	3 735,3	3 989,2	4 453,5
Outdoor	160,3	230,9	196,4	196,6	216,1
Радіо	234,4	278,3	288,7	283,5	351,4
Press	622,2	593,3	510,3	472,1	452,9
Cinema	5,1	10,8	6,1	5,9	10,8
Total advertising expenditure Mln USD	4 536,9	5 065,8	5 814,4	6 004,5	6 533,5
Advertising spending per person USD	265,0	295,4	330,0	340,8	358,4
Share of the advertising market in the country's GDP in percentages	0,5	0,5	0,6	0,5	0,5