Netherlands
Advertising market volume by channels
in percentages
Choose a year
2024
2024
6 533,5
Mln USD
Mln USD
- 16 % TV
- 68 % Digital
- 3 % Outdoor
- 5 % Radio
- 7 % Press
- 0 % Cinema
-
$ 358,4
Advertising spending per person
-
0,53 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 1 048,8
- Digital 4 453,5
- Outdoor 216,1
- Радіо 351,4
- Press 452,9
- Cinema 10,8
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 876,8 | 948,8 | 1 077,6 | 1 057,0 | 1 048,8 |
| Digital | 2 638,1 | 3 003,7 | 3 735,3 | 3 989,2 | 4 453,5 |
| Outdoor | 160,3 | 230,9 | 196,4 | 196,6 | 216,1 |
| Радіо | 234,4 | 278,3 | 288,7 | 283,5 | 351,4 |
| Press | 622,2 | 593,3 | 510,3 | 472,1 | 452,9 |
| Cinema | 5,1 | 10,8 | 6,1 | 5,9 | 10,8 |
| Total advertising expenditure Mln USD | 4 536,9 | 5 065,8 | 5 814,4 | 6 004,5 | 6 533,5 |
| Advertising spending per person USD | 265,0 | 295,4 | 330,0 | 340,8 | 358,4 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,6 | 0,5 | 0,5 |
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