Germany
Advertising market volume by channels
in percentages
Choose a year
2023
2023
26 591,9
Mln USD
Mln USD
- 16 % TV
- 55 % Digital
- 5 % Outdoor
- 3 % Radio
- 20 % Press
- 0 % Cinema
-
$ 319,3
Advertising spending per person
-
0,60 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 4 339,5
- Digital 14 518,1
- Outdoor 1 429,9
- Radio 796,1
- Press 5 437,1
- Cinema 71,2
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 5 040,7 | 5 435,4 | 4 654,5 | 4 339,5 |
| Digital | 11 625,5 | 12 583,2 | 13 051,8 | 14 518,1 |
| Outdoor | 1 219,7 | 1 608,7 | 1 340,1 | 1 429,9 |
| Radio | 895,8 | 973,5 | 830,5 | 796,1 |
| Press | 5 493,4 | 5 946,9 | 5 672,3 | 5 437,1 |
| Cinema | 24,4 | 101,2 | 58,2 | 71,2 |
| Total advertising expenditure Mln USD | 24 299,4 | 26 648,9 | 25 607,4 | 26 591,9 |
| Advertising spending per person USD | 290,5 | 317,9 | 307,4 | 319,3 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 | 0,6 |
