Germany

Advertising market volume by channels

in percentages

Choose a year

2024

2024 27 776,1
Mln USD

2023 26 591,9
Mln USD

2022 25 607,4
Mln USD

2021 26 648,9
Mln USD

15 % TV
57 % Digital
5 % Outdoor
3 % Radio
19 % Press
0 % Cinema

16 % TV
55 % Digital
5 % Outdoor
3 % Radio
20 % Press
0 % Cinema

18 % TV
51 % Digital
5 % Outdoor
3 % Radio
22 % Press
0 % Cinema

20 % TV
47 % Digital
6 % Outdoor
4 % Radio
22 % Press
0 % Cinema

$ 328,5
Advertising spending per person
0,60 %
Share of the advertising market in the country's GDP

$ 319,3
Advertising spending per person
0,60 %
Share of the advertising market in the country's GDP

$ 307,4
Advertising spending per person
0,63 %
Share of the advertising market in the country's GDP

$ 317,9
Advertising spending per person
0,63 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 4 290,4
Digital 15 884,9
Outdoor 1 494,7
Radio 806,6
Press 5 232,7
Cinema 66,8

TV 4 339,5
Digital 14 518,1
Outdoor 1 429,9
Radio 796,1
Press 5 437,1
Cinema 71,2

TV 4 654,5
Digital 13 051,8
Outdoor 1 340,1
Radio 830,5
Press 5 672,3
Cinema 58,2

TV 5 435,4
Digital 12 583,2
Outdoor 1 608,7
Radio 973,5
Press 5 946,9
Cinema 101,2

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	5 435,4	4 654,5	4 339,5	4 290,4
Digital	12 583,2	13 051,8	14 518,1	15 884,9
Outdoor	1 608,7	1 340,1	1 429,9	1 494,7
Radio	973,5	830,5	796,1	806,6
Press	5 946,9	5 672,3	5 437,1	5 232,7
Cinema	101,2	58,2	71,2	66,8
Total advertising expenditure Mln USD	26 648,9	25 607,4	26 591,9	27 776,1
Advertising spending per person USD	317,9	307,4	319,3	328,5
Share of the advertising market in the country's GDP in percentages	0,6	0,6	0,6	0,6