Germany
Advertising market volume by channels
in percentages
Choose a year
2024
2024
27 776,1
Mln USD
Mln USD
- 15 % TV
- 57 % Digital
- 5 % Outdoor
- 3 % Radio
- 19 % Press
- 0 % Cinema
-
$ 328,5
Advertising spending per person
-
0,60 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 4 290,4
- Digital 15 884,9
- Outdoor 1 494,7
- Radio 806,6
- Press 5 232,7
- Cinema 66,8
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 5 040,7 | 5 435,4 | 4 654,5 | 4 339,5 | 4 290,4 |
| Digital | 11 625,5 | 12 583,2 | 13 051,8 | 14 518,1 | 15 884,9 |
| Outdoor | 1 219,7 | 1 608,7 | 1 340,1 | 1 429,9 | 1 494,7 |
| Radio | 895,8 | 973,5 | 830,5 | 796,1 | 806,6 |
| Press | 5 493,4 | 5 946,9 | 5 672,3 | 5 437,1 | 5 232,7 |
| Cinema | 24,4 | 101,2 | 58,2 | 71,2 | 66,8 |
| Total advertising expenditure Mln USD | 24 299,4 | 26 648,9 | 25 607,4 | 26 591,9 | 27 776,1 |
| Advertising spending per person USD | 290,5 | 317,9 | 307,4 | 319,3 | 328,5 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,6 | 0,6 | 0,6 |
