Norway

Advertising market volume by channels

in percentages

Choose a year

2024

2024 2 420,3
Mln USD

2023 2 366,8
Mln USD

2022 2 713,7
Mln USD

2021 1 863,7
Mln USD

2020 1 463,5
Mln USD

14 % TV
73 % Digital
4 % Outdoor
3 % Radio
6 % Press
1 % Cinema

15 % TV
71 % Digital
4 % Outdoor
3 % Radio
7 % Press
1 % Cinema

15 % TV
70 % Digital
4 % Outdoor
3 % Radio
8 % Press
1 % Cinema

24 % TV
52 % Digital
4 % Outdoor
4 % Radio
15 % Press
1 % Cinema

27 % TV
48 % Digital
4 % Outdoor
4 % Radio
17 % Press
1 % Cinema

$ 434,0
Advertising spending per person
0,50 %
Share of the advertising market in the country's GDP

$ 432,3
Advertising spending per person
0,49 %
Share of the advertising market in the country's GDP

$ 499,4
Advertising spending per person
0,47 %
Share of the advertising market in the country's GDP

$ 344,9
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 272,0
Advertising spending per person
0,40 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 329,1
Digital 1 759,0
Outdoor 97,2
Radio 70,7
Press 140,4
Cinema 24,0

TV 343,2
Digital 1 673,1
Outdoor 95,1
Radio 69,3
Press 163,8
Cinema 22,4

TV 406,1
Digital 1 896,0
Outdoor 99,2
Radio 73,3
Press 216,0
Cinema 23,1

TV 451,8
Digital 968,3
Outdoor 79,7
Radio 78,1
Press 270,4
Cinema 15,4

TV 389,1
Digital 696,5
Outdoor 58,7
Radio 59,2
Press 249,2
Cinema 10,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	389,1	451,8	406,1	343,2	329,1
Digital	696,5	968,3	1 896,0	1 673,1	1 759,0
Outdoor	58,7	79,7	99,2	95,1	97,2
Radio	59,2	78,1	73,3	69,3	70,7
Press	249,2	270,4	216,0	163,8	140,4
Cinema	10,8	15,4	23,1	22,4	24,0
Total advertising expenditure Mln USD	1 463,5	1 863,7	2 713,7	2 366,8	2 420,3
Advertising spending per person USD	272,0	344,9	499,4	432,3	434,0
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,5	0,5	0,5