Norway
Advertising market volume by channels
in percentages
Choose a year
2024
2024
2 420,3
Mln USD
Mln USD
- 14 % TV
- 73 % Digital
- 4 % Outdoor
- 3 % Radio
- 6 % Press
- 1 % Cinema
-
$ 434,0
Advertising spending per person
-
0,50 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 329,1
- Digital 1 759,0
- Outdoor 97,2
- Radio 70,7
- Press 140,4
- Cinema 24,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 389,1 | 451,8 | 406,1 | 343,2 | 329,1 |
| Digital | 696,5 | 968,3 | 1 896,0 | 1 673,1 | 1 759,0 |
| Outdoor | 58,7 | 79,7 | 99,2 | 95,1 | 97,2 |
| Radio | 59,2 | 78,1 | 73,3 | 69,3 | 70,7 |
| Press | 249,2 | 270,4 | 216,0 | 163,8 | 140,4 |
| Cinema | 10,8 | 15,4 | 23,1 | 22,4 | 24,0 |
| Total advertising expenditure Mln USD | 1 463,5 | 1 863,7 | 2 713,7 | 2 366,8 | 2 420,3 |
| Advertising spending per person USD | 272,0 | 344,9 | 499,4 | 432,3 | 434,0 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,5 | 0,5 | 0,5 |
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