New Zealand

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 909,7
Mln USD

2023 1 896,2
Mln USD

2022 1 998,6
Mln USD

2021 2 100,4
Mln USD

2020 1 550,6
Mln USD

13 % TV
64 % Digital
7 % Outdoor
8 % Radio
8 % Press
0 % Cinema

14 % TV
62 % Digital
6 % Outdoor
8 % Radio
9 % Press
0 % Cinema

16 % TV
58 % Digital
6 % Outdoor
8 % Radio
11 % Press
0 % Cinema

18 % TV
56 % Digital
5 % Outdoor
9 % Radio
11 % Press
0 % Cinema

20 % TV
52 % Digital
5 % Outdoor
10 % Radio
13 % Press
0 % Cinema

$ 366,3
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 366,6
Advertising spending per person
0,75 %
Share of the advertising market in the country's GDP

$ 389,5
Advertising spending per person
0,81 %
Share of the advertising market in the country's GDP

$ 412,2
Advertising spending per person
0,82 %
Share of the advertising market in the country's GDP

$ 305,8
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 245,2
Digital 1 224,9
Outdoor 127,2
Radio 151,0
Press 156,2
Cinema 5,2

TV 272,0
Digital 1167,9
Outdoor 121,0
Radio 156,0
Press 173,8
Cinema 5,5

TV 327,8
Digital 1168,7
Outdoor 116,0
Radio 168,7
Press 211,2
Cinema 6,3

TV 377,7
Digital 1185,8
Outdoor 114,6
Radio 181,8
Press 235,5
Cinema 5,0

TV 304,1
Digital 802,1
Outdoor 83,0
Radio 151,1
Press 207,0
Cinema 3,2

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	304,1	377,7	327,8	272,0	245,2
Digital	802,1	1 185,8	1 168,7	1 167,9	1 224,9
Outdoor	83,0	114,6	116,0	121,0	127,2
Radio	151,1	181,8	168,7	156,0	151,0
Press	207,0	235,5	211,2	173,8	156,2
Cinema	3,2	5,0	6,3	5,5	5,2
Total advertising expenditure Mln USD	1 550,6	2 100,4	1 998,6	1 896,2	1 909,7
Advertising spending per person USD	305,8	412,2	389,5	366,6	366,3
Share of the advertising market in the country's GDP in percentages	0,7	0,8	0,8	0,8	0,7