New Zealand
Advertising market volume by channels
in percentages
Choose a year
2024
2024
1 909,7
Mln USD
Mln USD
- 13 % TV
- 64 % Digital
- 7 % Outdoor
- 8 % Radio
- 8 % Press
- 0 % Cinema
-
$ 366,3
Advertising spending per person
-
0,73 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 245,2
- Digital 1 224,9
- Outdoor 127,2
- Radio 151,0
- Press 156,2
- Cinema 5,2
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 304,1 | 377,7 | 327,8 | 272,0 | 245,2 |
| Digital | 802,1 | 1 185,8 | 1 168,7 | 1 167,9 | 1 224,9 |
| Outdoor | 83,0 | 114,6 | 116,0 | 121,0 | 127,2 |
| Radio | 151,1 | 181,8 | 168,7 | 156,0 | 151,0 |
| Press | 207,0 | 235,5 | 211,2 | 173,8 | 156,2 |
| Cinema | 3,2 | 5,0 | 6,3 | 5,5 | 5,2 |
| Total advertising expenditure Mln USD | 1 550,6 | 2 100,4 | 1 998,6 | 1 896,2 | 1 909,7 |
| Advertising spending per person USD | 305,8 | 412,2 | 389,5 | 366,6 | 366,3 |
| Share of the advertising market in the country's GDP in percentages | 0,7 | 0,8 | 0,8 | 0,8 | 0,7 |
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