Pakistan
Advertising market volume by channels
in percentages
Choose a year
2023
2023
324,9
Mln USD
Mln USD
- 49 % TV
- 21 % Digital
- 20 % Outdoor
- 1 % Radio
- 7 % Press
- 0 % Cinema
-
$ 1,4
Advertising spending per person
-
0,10 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 160,8
- Digital 68,9
- Outdoor 66,6
- Radio 4,2
- Press 24,3
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 202,4 | 262,9 | 237,6 | 160,8 |
| Digital | 60,0 | 86,4 | 81,6 | 68,9 |
| Outdoor | 48,9 | 68,8 | 78,5 | 66,6 |
| Radio | 6,3 | 8,0 | 6,7 | 4,2 |
| Press | 34,6 | 45,3 | 36,6 | 24,3 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 352,2 | 471,4 | 441,0 | 324,9 |
| Advertising spending per person USD | 1,6 | 2,0 | 1,9 | 1,4 |
| Share of the advertising market in the country's GDP in percentages | 0,1 | 0,1 | 0,1 | 0,1 |
