Paraguay

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 138,4
Mln USD

2022 126,6
Mln USD

2021 114,5
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

46 % TV
20 % Digital
10 % Outdoor
20 % Radio
5 % Press
0 % Cinema

46 % TV
19 % Digital
9 % Outdoor
19 % Radio
6 % Press
0 % Cinema

43 % TV
20 % Digital
9 % Outdoor
20 % Radio
8 % Press
0 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 20,2
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 18,7
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

$ 17,1
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 63,1
Digital 27,0
Outdoor 13,3
Radio 28,1
Press 6,9
Cinema 0,0

TV 58,3
Digital 24,0
Outdoor 11,9
Radio 24,5
Press 7,9
Cinema 0,0

TV 49,2
Digital 22,9
Outdoor 10,3
Radio 22,9
Press 9,1
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	49,2	58,3	63,1	0,0
Digital	22,9	24,0	27,0	0,0
Outdoor	10,3	11,9	13,3	0,0
Radio	22,9	24,5	28,1	0,0
Press	9,1	7,9	6,9	0,0
Cinema	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	114,5	126,6	138,4	0,0
Advertising spending per person USD	17,1	18,7	20,2	0,0
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,0