Paraguay
Advertising market volume by channels
in percentages
Choose a year
2023
2023
138,4
Mln USD
Mln USD
- 46 % TV
- 20 % Digital
- 10 % Outdoor
- 20 % Radio
- 5 % Press
- 0 % Cinema
-
$ 20,2
Advertising spending per person
-
0,32 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 63,1
- Digital 27,0
- Outdoor 13,3
- Radio 28,1
- Press 6,9
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 30,5 | 49,2 | 58,3 | 63,1 |
| Digital | 12,5 | 22,9 | 24,0 | 27,0 |
| Outdoor | 5,3 | 10,3 | 11,9 | 13,3 |
| Radio | 12,5 | 22,9 | 24,5 | 28,1 |
| Press | 5,1 | 9,1 | 7,9 | 6,9 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 66,0 | 114,5 | 126,6 | 138,4 |
| Advertising spending per person USD | 10,0 | 17,1 | 18,7 | 20,2 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,3 | 0,3 | 0,3 |
