Paraguay

Advertising market volume by channels

in percentages

Choose a year

2024

2024 149,1
Mln USD

2023 138,4
Mln USD

2022 126,6
Mln USD

2021 114,5
Mln USD

2020 66,0
Mln USD

45 % TV
20 % Digital
10 % Outdoor
21 % Radio
4 % Press
0 % Cinema

46 % TV
20 % Digital
10 % Outdoor
20 % Radio
5 % Press
0 % Cinema

46 % TV
19 % Digital
9 % Outdoor
19 % Radio
6 % Press
0 % Cinema

43 % TV
20 % Digital
9 % Outdoor
20 % Radio
8 % Press
0 % Cinema

46 % TV
19 % Digital
8 % Outdoor
19 % Radio
8 % Press
0 % Cinema

$ 21,5
Advertising spending per person
0,34 %
Share of the advertising market in the country's GDP

$ 20,2
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 18,7
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

$ 17,1
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 10,0
Advertising spending per person
0,19 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 67,5
Digital 29,9
Outdoor 14,5
Radio 30,7
Press 6,5
Cinema 0,0

TV 63,1
Digital 27,0
Outdoor 13,3
Radio 28,1
Press 6,9
Cinema 0,0

TV 58,3
Digital 24,0
Outdoor 11,9
Radio 24,5
Press 7,9
Cinema 0,0

TV 49,2
Digital 22,9
Outdoor 10,3
Radio 22,9
Press 9,1
Cinema 0,0

TV 30,5
Digital 12,5
Outdoor 5,3
Radio 12,5
Press 5,1
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	30,5	49,2	58,3	63,1	67,5
Digital	12,5	22,9	24,0	27,0	29,9
Outdoor	5,3	10,3	11,9	13,3	14,5
Radio	12,5	22,9	24,5	28,1	30,7
Press	5,1	9,1	7,9	6,9	6,5
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	66,0	114,5	126,6	138,4	149,1
Advertising spending per person USD	10,0	17,1	18,7	20,2	21,5
Share of the advertising market in the country's GDP in percentages	0,2	0,3	0,3	0,3	0,3