Poland
Advertising market volume by channels
in percentages
Choose a year
2023
2023
3 234,7
Mln USD
Mln USD
- 33 % TV
- 50 % Digital
- 5 % Outdoor
- 8 % Radio
- 3 % Press
- 1 % Cinema
-
$ 85,8
Advertising spending per person
-
0,40 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 1 060,0
- Digital 1 620,9
- Outdoor 151,1
- Radio 248,0
- Press 112,8
- Cinema 42,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 1 028,3 | 1 109,7 | 999,7 | 1 060,0 |
| Digital | 1 331,7 | 1 483,8 | 1 524,9 | 1 620,9 |
| Outdoor | 101,2 | 125,5 | 125,6 | 151,1 |
| Radio | 215,3 | 240,9 | 220,7 | 248,0 |
| Press | 135,0 | 152,1 | 125,4 | 112,8 |
| Cinema | 14,0 | 34,2 | 31,3 | 42,0 |
| Total advertising expenditure Mln USD | 2 825,4 | 3 146,1 | 3 027,6 | 3 234,7 |
| Advertising spending per person USD | 74,0 | 82,8 | 80,0 | 85,8 |
| Share of the advertising market in the country's GDP in percentages | 0,5 | 0,5 | 0,4 | 0,4 |
