Poland

Advertising market volume by channels

in percentages

Choose a year

2024

2024 3 950,2
Mln USD

2023 3 234,7
Mln USD

2022 3 027,6
Mln USD

2021 3 146,1
Mln USD

30 % TV
55 % Digital
5 % Outdoor
7 % Radio
3 % Press
1 % Cinema

33 % TV
50 % Digital
5 % Outdoor
8 % Radio
3 % Press
1 % Cinema

33 % TV
50 % Digital
4 % Outdoor
7 % Radio
4 % Press
1 % Cinema

35 % TV
47 % Digital
4 % Outdoor
8 % Radio
5 % Press
1 % Cinema

$ 102,5
Advertising spending per person
0,43 %
Share of the advertising market in the country's GDP

$ 85,8
Advertising spending per person
0,40 %
Share of the advertising market in the country's GDP

$ 80,0
Advertising spending per person
0,44 %
Share of the advertising market in the country's GDP

$ 82,8
Advertising spending per person
0,46 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1171,1
Digital 2 155,9
Outdoor 194,2
Radio 280,6
Press 103,3
Cinema 45,1

TV 1 060,0
Digital 1 620,9
Outdoor 151,1
Radio 248,0
Press 112,8
Cinema 42,0

TV 999,7
Digital 1 524,9
Outdoor 125,6
Radio 220,7
Press 125,4
Cinema 31,3

TV 1 109,7
Digital 1 483,8
Outdoor 125,5
Radio 240,9
Press 152,1
Cinema 34,2

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	1 109,7	999,7	1 060,0	1 171,1
Digital	1 483,8	1 524,9	1 620,9	2 155,9
Outdoor	125,5	125,6	151,1	194,2
Radio	240,9	220,7	248,0	280,6
Press	152,1	125,4	112,8	103,3
Cinema	34,2	31,3	42,0	45,1
Total advertising expenditure Mln USD	3 146,1	3 027,6	3 234,7	3 950,2
Advertising spending per person USD	82,8	80,0	85,8	102,5
Share of the advertising market in the country's GDP in percentages	0,5	0,4	0,4	0,4