Republic of Korea

Advertising market volume by channels

in percentages

Choose a year

2024

2024 6 353,2
Mln USD

2023 6 649,1
Mln USD

2022 7 408,4
Mln USD

2021 8 016,8
Mln USD

2020 7 047,9
Mln USD

35 % TV
23 % Digital
13 % Outdoor
3 % Radio
26 % Press
1 % Cinema

36 % TV
24 % Digital
12 % Outdoor
3 % Radio
25 % Press
1 % Cinema

39 % TV
22 % Digital
11 % Outdoor
3 % Radio
25 % Press
1 % Cinema

41 % TV
21 % Digital
10 % Outdoor
3 % Radio
24 % Press
0 % Cinema

39 % TV
23 % Digital
10 % Outdoor
3 % Radio
25 % Press
0 % Cinema

$ 122,8
Advertising spending per person
0,37 %
Share of the advertising market in the country's GDP

$ 128,4
Advertising spending per person
0,39 %
Share of the advertising market in the country's GDP

$ 143,0
Advertising spending per person
0,44 %
Share of the advertising market in the country's GDP

$ 154,7
Advertising spending per person
0,44 %
Share of the advertising market in the country's GDP

$ 135,9
Advertising spending per person
0,43 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 2209,6
Digital 1460,7
Outdoor 805,8
Radio 159,0
Press 1636,4
Cinema 81,7

TV 2365,2
Digital 1572,2
Outdoor 795,9
Radio 168,1
Press 1665,5
Cinema 82,3

TV 2917,0
Digital 1631,2
Outdoor 788,7
Radio 196,7
Press 1835,4
Cinema 39,3

TV 3316,0
Digital 1706,2
Outdoor 779,2
Radio 227,1
Press 1954,4
Cinema 34,0

TV 2755,2
Digital 1614,2
Outdoor 678,4
Radio 197,4
Press 1772,8
Cinema 29,9

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	2 755,2	3 316,0	2 917,0	2 365,2	2 209,6
Digital	1 614,2	1 706,2	1 631,2	1 572,2	1 460,7
Outdoor	678,4	779,2	788,7	795,9	805,8
Radio	197,4	227,1	196,7	168,1	159,0
Press	1 772,8	1 954,4	1 835,4	1 665,5	1 636,4
Cinema	29,9	34,0	39,3	82,3	81,7
Total advertising expenditure Mln USD	7 047,9	8 016,8	7 408,4	6 649,1	6 353,2
Advertising spending per person USD	135,9	154,7	143,0	128,4	122,8
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,4	0,4