Republic of Korea

Advertising market volume by channels

in percentages

Choose a year

2023

2023 12 110,2
Mln USD

2022 12 110,5
Mln USD

2021 13 457,5
Mln USD

2020 11 866,4
Mln USD

25 % TV
53 % Digital
6 % Outdoor
2 % Radio
14 % Press
1 % Cinema

25 % TV
53 % Digital
6 % Outdoor
2 % Radio
14 % Press
0 % Cinema

24 % TV
54 % Digital
6 % Outdoor
2 % Radio
15 % Press
0 % Cinema

22 % TV
55 % Digital
6 % Outdoor
2 % Radio
15 % Press
0 % Cinema

$ 233,9
Advertising spending per person
0,71 %
Share of the advertising market in the country's GDP

$ 233,7
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 259,6
Advertising spending per person
0,74 %
Share of the advertising market in the country's GDP

$ 228,9
Advertising spending per person
0,72 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2023

TV 3038,8
Digital 6461,1
Outdoor 715,2
Radio 186,7
Press 1644,3
Cinema 64,0

TV 2969,7
Digital 6464,8
Outdoor 705,6
Radio 196,8
Press 1718,9
Cinema 54,7

TV 3181,1
Digital 7281,7
Outdoor 779,2
Radio 227,1
Press 1954,4
Cinema 34,0

TV 2616,0
Digital 6572,6
Outdoor 678,3
Radio 197,4
Press 1772,3
Cinema 29,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023
TV	2 616,0	3 181,1	2 969,7	3 038,8
Digital	6 572,6	7 281,7	6 464,8	6 461,1
Outdoor	678,3	779,2	705,6	715,2
Radio	197,4	227,1	196,8	186,7
Press	1 772,3	1 954,4	1 718,9	1 644,3
Cinema	29,8	34,0	54,7	64,0
Total advertising expenditure Mln USD	11 866,4	13 457,5	12 110,5	12 110,2
Advertising spending per person USD	228,9	259,6	233,7	233,9
Share of the advertising market in the country's GDP in percentages	0,7	0,7	0,7	0,7