Republic of Korea
Advertising market volume by channels
in percentages
Choose a year
2024
2024
6 353,2
Mln USD
Mln USD
- 35 % TV
- 23 % Digital
- 13 % Outdoor
- 3 % Radio
- 26 % Press
- 1 % Cinema
-
$ 122,8
Advertising spending per person
-
0,37 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 2209,6
- Digital 1460,7
- Outdoor 805,8
- Radio 159,0
- Press 1636,4
- Cinema 81,7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 2 755,2 | 3 316,0 | 2 917,0 | 2 365,2 | 2 209,6 |
| Digital | 1 614,2 | 1 706,2 | 1 631,2 | 1 572,2 | 1 460,7 |
| Outdoor | 678,4 | 779,2 | 788,7 | 795,9 | 805,8 |
| Radio | 197,4 | 227,1 | 196,7 | 168,1 | 159,0 |
| Press | 1 772,8 | 1 954,4 | 1 835,4 | 1 665,5 | 1 636,4 |
| Cinema | 29,9 | 34,0 | 39,3 | 82,3 | 81,7 |
| Total advertising expenditure Mln USD | 7 047,9 | 8 016,8 | 7 408,4 | 6 649,1 | 6 353,2 |
| Advertising spending per person USD | 135,9 | 154,7 | 143,0 | 128,4 | 122,8 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,4 | 0,4 |
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