Saudi Arabia

Advertising market volume by channels

in percentages

Choose a year

2024

2024 2 004,7
Mln USD

2023 1 884,0
Mln USD

2022 1 751,0
Mln USD

2021 1 520,0
Mln USD

2020 769,0
Mln USD

4 % TV
64 % Digital
29 % Outdoor
1 % Radio
1 % Press
1 % Cinema

5 % TV
63 % Digital
29 % Outdoor
1 % Radio
2 % Press
0 % Cinema

5 % TV
61 % Digital
30 % Outdoor
1 % Radio
2 % Press
1 % Cinema

7 % TV
63 % Digital
25 % Outdoor
1 % Radio
4 % Press
0 % Cinema

8 % TV
68 % Digital
12 % Outdoor
3 % Radio
8 % Press
0 % Cinema

$ 59,0
Advertising spending per person
0,16 %
Share of the advertising market in the country's GDP

$ 51,0
Advertising spending per person
0,18 %
Share of the advertising market in the country's GDP

$ 48,1
Advertising spending per person
0,16 %
Share of the advertising market in the country's GDP

$ 42,3
Advertising spending per person
0,17 %
Share of the advertising market in the country's GDP

$ 21,4
Advertising spending per person
0,10 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 83,4
Digital 1279,5
Outdoor 577.1
Radio 25.1
Press 29.0
Cinema 10.7

TV 86,3
Digital 1187,0
Outdoor 538,8
Radio 25,2
Press 37,9
Cinema 8,8

TV 90,0
Digital 1065,0
Outdoor 518,0
Radio 26,0
Press 43,0
Cinema 9,0

TV 105,0
Digital 950,0
Outdoor 380,0
Radio 18,0
Press 64,5
Cinema 2,5

TV 60,0
Digital 525,0
Outdoor 95,0
Radio 25,0
Press 62,0
Cinema 2,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	60,0	105,0	90,0	86,3	83,4
Digital	525,0	950,0	1 065,0	1 187,0	1 279,5
Outdoor	95,0	380,0	518,0	538,8	577,1
Radio	25,0	18,0	26,0	25,2	25,1
Press	62,0	64,5	43,0	37,9	29,0
Cinema	2,0	2,5	9,0	8,8	10,7
Total advertising expenditure Mln USD	769,0	1 520,0	1 751,0	1 884,0	2 004,7
Advertising spending per person USD	21,4	42,3	48,1	51,0	59,0
Share of the advertising market in the country's GDP in percentages	0,1	0,2	0,2	0,2	0,2