Saudi Arabia

Advertising market volume by channels

in percentages
Choose a year
2023
2023 1 884,0
Mln USD
  • 5 % TV
  • 63 % Digital
  • 29 % Outdoor
  • 1 % Radio
  • 2 % Press
  • 0 % Cinema
  • $ 51,0

    Advertising spending per person

  • 0,18 %

    Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD
Choose a year
2023
  • TV 86,3
  • Digital 1187,0
  • Outdoor 538,8
  • Radio 25,2
  • Press 37,9
  • Cinema 8,8

Data for all years

Mln USD
Media, Mln USD 2020 2021 2022 2023
TV 60,0 105,0 90,0 86,3
Digital 525,0 950,0 1 065,0 1 187,0
Outdoor 95,0 380,0 518,0 538,8
Radio 25,0 18,0 26,0 25,2
Press 62,0 64,5 43,0 37,9
Cinema 2,0 2,5 9,0 8,8
Total advertising expenditure Mln USD 769,0 1 520,0 1 751,0 1 884,0
Advertising spending per person USD 21,4 42,3 48,1 51,0
Share of the advertising market in the country's GDP in percentages 0,1 0,2 0,2 0,2