Sri Lanka
Advertising market volume by channels
in percentages
Choose a year
2023
2023
112,2
Mln USD
Mln USD
- 53 % TV
- 21 % Digital
- 8 % Outdoor
- 10 % Radio
- 8 % Press
- 1 % Cinema
-
$ 5,1
Advertising spending per person
-
0,13 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 59,3
- Digital 23,1
- Outdoor 9,1
- Radio 11,3
- Press 8,7
- Cinema 0,6
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 101,4 | 106,0 | 57,2 | 59,3 |
| Digital | 23,4 | 27,2 | 18,2 | 23,1 |
| Outdoor | 15,3 | 15,4 | 8,5 | 9,1 |
| Radio | 22,3 | 20,8 | 11,0 | 11,3 |
| Press | 17,4 | 16,6 | 8,8 | 8,7 |
| Cinema | 1,1 | 1,1 | 0,6 | 0,6 |
| Total advertising expenditure Mln USD | 181,0 | 187,0 | 104,3 | 112,2 |
| Advertising spending per person USD | 8,3 | 8,6 | 4,8 | 5,1 |
| Share of the advertising market in the country's GDP in percentages | 0,2 | 0,2 | 0,1 | 0,1 |
