Sri Lanka

Advertising market volume by channels

in percentages

Choose a year

2024

2024 116,1
Mln USD

2023 112,2
Mln USD

2022 104,3
Mln USD

2021 187,0
Mln USD

52 % TV
22 % Digital
8 % Outdoor
10 % Radio
7 % Press
1 % Cinema

53 % TV
21 % Digital
8 % Outdoor
10 % Radio
8 % Press
1 % Cinema

55 % TV
17 % Digital
8 % Outdoor
11 % Radio
8 % Press
1 % Cinema

57 % TV
15 % Digital
8 % Outdoor
11 % Radio
9 % Press
1 % Cinema

$ 5,0
Advertising spending per person
0,12 %
Share of the advertising market in the country's GDP

$ 5,1
Advertising spending per person
0,13 %
Share of the advertising market in the country's GDP

$ 4,8
Advertising spending per person
0,14 %
Share of the advertising market in the country's GDP

$ 8,6
Advertising spending per person
0,21 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 59,8
Digital 25,8
Outdoor 9,6
Radio 11,4
Press 8,7
Cinema 0,7

TV 59,3
Digital 23,1
Outdoor 9,1
Radio 11,3
Press 8,7
Cinema 0,6

TV 57,2
Digital 18,2
Outdoor 8,5
Radio 11,0
Press 8,8
Cinema 0,6

TV 106,0
Digital 27,2
Outdoor 15,4
Radio 20,8
Press 16,6
Cinema 1,1

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	106,0	57,2	59,3	59,8
Digital	27,2	18,2	23,1	25,8
Outdoor	15,4	8,5	9,1	9,6
Radio	20,8	11,0	11,3	11,4
Press	16,6	8,8	8,7	8,7
Cinema	1,1	0,6	0,6	0,7
Total advertising expenditure Mln USD	187,0	104,3	112,2	116,1
Advertising spending per person USD	8,6	4,8	5,1	5,0
Share of the advertising market in the country's GDP in percentages	0,2	0,1	0,1	0,1