Switzerland
Advertising market volume by channels
in percentages
Choose a year
2024
2024
6 613,4
Mln USD
Mln USD
- 10 % TV
- 68 % Digital
- 8 % Outdoor
- 2 % Радіо
- 12 % Press
- 0 % Cinema
-
$ 741,2
Advertising spending per person
-
0,71 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 660,1
- Digital 4 482,7
- Outdoor 547,6
- Radio 127,7
- Друкована преса 769,9
- Cinema 25,6
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 656,1 | 757,1 | 735,1 | 685,8 | 660,1 |
| Digital | 2 202,4 | 2 470,1 | 3 527,4 | 4 240,2 | 4 482,7 |
| Outdoor | 397,3 | 424,5 | 418,9 | 504,6 | 547,6 |
| Radio | 111,8 | 122,2 | 116,3 | 130,4 | 127,7 |
| Друкована преса | 774,4 | 816,9 | 749,2 | 737,2 | 769,9 |
| Cinema | 10,7 | 20,3 | 17,1 | 28,0 | 25,6 |
| Total advertising expenditure Mln USD | 4 152,7 | 4 611,0 | 5 563,8 | 6 326,2 | 6 613,4 |
| Advertising spending per person USD | 481,8 | 530,6 | 632,5 | 719,2 | 741,2 |
| Share of the advertising market in the country's GDP in percentages | 0,6 | 0,6 | 0,7 | 0,7 | 0,7 |
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