Sweden

Advertising market volume by channels

in percentages

Choose a year

2024

2024 4 579,4
Mln USD

2023 4 457,8
Mln USD

2022 4 740,4
Mln USD

2021 5 198,6
Mln USD

10 % TV
78 % Digital
5 % Outdoor
2 % Radio
5 % Press
0 % Cinema

11 % TV
77 % Digital
4 % Outdoor
2 % Radio
6 % Press
0 % Cinema

13 % TV
74 % Digital
4 % Outdoor
2 % Radio
7 % Press
0 % Cinema

14 % TV
73 % Digital
4 % Outdoor
3 % Radio
7 % Press
0 % Cinema

$ 431,7
Advertising spending per person
0,75 %
Share of the advertising market in the country's GDP

$ 420,1
Advertising spending per person
0,75 %
Share of the advertising market in the country's GDP

$ 449,4
Advertising spending per person
0,81 %
Share of the advertising market in the country's GDP

$ 499,1
Advertising spending per person
0,82 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 436,6
Digital 3 583,3
Outdoor 214,0
Radio 107,9
Press 224,6
Cinema 13,0

TV 471,5
Digital 3 415,2
Outdoor 199,0
Radio 103,3
Press 256,2
Cinema 12,6

TV 592,6
Digital 3 495,7
Outdoor 204,7
Radio 114,1
Press 320,2
Cinema 13,2

TV 714,2
Digital 3 780,8
Outdoor 189,2
Radio 130,3
Press 377,2
Cinema 7,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	714,2	592,6	471,5	436,6
Digital	3 780,8	3 495,7	3 415,2	3 583,3
Outdoor	189,2	204,7	199,0	214,0
Radio	130,3	114,1	103,3	107,9
Press	377,2	320,2	256,2	224,6
Cinema	7,0	13,2	12,6	13,0
Total advertising expenditure Mln USD	5 198,6	4 740,4	4 457,8	4 579,4
Advertising spending per person USD	499,1	449,4	420,1	431,7
Share of the advertising market in the country's GDP in percentages	0,8	0,8	0,8	0,8