Sweden
Advertising market volume by channels
in percentages
Choose a year
2023
2023
4 457,8
Mln USD
Mln USD
- 11 % TV
- 77 % Digital
- 4 % Outdoor
- 2 % Radio
- 6 % Press
- 0 % Cinema
-
$ 420,1
Advertising spending per person
-
0,75 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 471,5
- Digital 3 415,2
- Outdoor 199,0
- Radio 103,3
- Press 256,2
- Cinema 12,6
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 582,3 | 714,2 | 592,6 | 471,5 |
| Digital | 2 811,3 | 3 780,8 | 3 495,7 | 3 415,2 |
| Outdoor | 166,5 | 189,2 | 204,7 | 199,0 |
| Radio | 111,4 | 130,3 | 114,1 | 103,3 |
| Press | 352,3 | 377,2 | 320,2 | 256,2 |
| Cinema | 4,0 | 7,0 | 13,2 | 12,6 |
| Total advertising expenditure Mln USD | 4 027,7 | 5 198,6 | 4 740,4 | 4 457,8 |
| Advertising spending per person USD | 388,4 | 499,1 | 449,4 | 420,1 |
| Share of the advertising market in the country's GDP in percentages | 0,7 | 0,8 | 0,8 | 0,8 |
