Sweden
Advertising market volume by channels
in percentages
Choose a year
2024
2024
4 579,4
Mln USD
Mln USD
- 10 % TV
- 78 % Digital
- 5 % Outdoor
- 2 % Radio
- 5 % Press
- 0 % Cinema
-
$ 431,7
Advertising spending per person
-
0,75 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 436,6
- Digital 3 583,3
- Outdoor 214,0
- Radio 107,9
- Press 224,6
- Cinema 13,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 582,3 | 714,2 | 592,6 | 471,5 | 436,6 |
| Digital | 2 811,3 | 3 780,8 | 3 495,7 | 3 415,2 | 3 583,3 |
| Outdoor | 166,5 | 189,2 | 204,7 | 199,0 | 214,0 |
| Radio | 111,4 | 130,3 | 114,1 | 103,3 | 107,9 |
| Press | 352,3 | 377,2 | 320,2 | 256,2 | 224,6 |
| Cinema | 4,0 | 7,0 | 13,2 | 12,6 | 13,0 |
| Total advertising expenditure Mln USD | 4 027,7 | 5 198,6 | 4 740,4 | 4 457,8 | 4 579,4 |
| Advertising spending per person USD | 388,4 | 499,1 | 449,4 | 420,1 | 431,7 |
| Share of the advertising market in the country's GDP in percentages | 0,7 | 0,8 | 0,8 | 0,8 | 0,8 |
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