Singapore

Advertising market volume by channels

in percentages

Choose a year

2024

2024 1 707,2
Mln USD

2023 1 624,2
Mln USD

2022 1 338,8
Mln USD

2021 1 285,6
Mln USD

2020 1 018,9
Mln USD

17 % TV
60 % Digital
9 % Outdoor
7 % Radio
6 % Press
0 % Cinema

19 % TV
57 % Digital
9 % Outdoor
7 % Radio
7 % Press
0 % Cinema

25 % TV
45 % Digital
11 % Outdoor
9 % Radio
10 % Press
0 % Cinema

27 % TV
41 % Digital
10 % Outdoor
9 % Radio
12 % Press
0 % Cinema

27 % TV
39 % Digital
8 % Outdoor
10 % Radio
16 % Press
0 % Cinema

$ 292,7
Advertising spending per person
0,31 %
Share of the advertising market in the country's GDP

$ 270,0
Advertising spending per person
0,32 %
Share of the advertising market in the country's GDP

$ 224,0
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

$ 216,4
Advertising spending per person
0,30 %
Share of the advertising market in the country's GDP

$ 172,4
Advertising spending per person
0,29 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 286,8
Digital 1 030,3
Outdoor 160,8
Radio 113,1
Press 109,5
Cinema 6,7

TV 302,7
Digital 926,8
Outdoor 149,5
Radio 117,7
Press 120,8
Cinema 6,5

TV 331,4
Digital 598,6
Outdoor 149,4
Radio 119,2
Press 134,7
Cinema 5,4

TV 348,3
Digital 532,8
Outdoor 131,7
Radio 111,5
Press 160,1
Cinema 1,1

TV 271,1
Digital 399,7
Outdoor 80,3
Radio 100,8
Press 165,2
Cinema 1,8

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	271,1	348,3	331,4	302,7	286,8
Digital	399,7	532,8	598,6	926,8	1 030,3
Outdoor	80,3	131,7	149,4	149,5	160,8
Radio	100,8	111,5	119,2	117,7	113,1
Press	165,2	160,1	134,7	120,8	109,5
Cinema	1,8	1,1	5,4	6,5	6,7
Total advertising expenditure Mln USD	1 018,9	1 285,6	1 338,8	1 624,2	1 707,2
Advertising spending per person USD	172,4	216,4	224,0	270,0	292,7
Share of the advertising market in the country's GDP in percentages	0,3	0,3	0,3	0,3	0,3