Singapore
Advertising market volume by channels
in percentages
Choose a year
2024
2024
1 707,2
Mln USD
Mln USD
- 17 % TV
- 60 % Digital
- 9 % Outdoor
- 7 % Radio
- 6 % Press
- 0 % Cinema
-
$ 292,7
Advertising spending per person
-
0,31 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 286,8
- Digital 1 030,3
- Outdoor 160,8
- Radio 113,1
- Press 109,5
- Cinema 6,7
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 271,1 | 348,3 | 331,4 | 302,7 | 286,8 |
| Digital | 399,7 | 532,8 | 598,6 | 926,8 | 1 030,3 |
| Outdoor | 80,3 | 131,7 | 149,4 | 149,5 | 160,8 |
| Radio | 100,8 | 111,5 | 119,2 | 117,7 | 113,1 |
| Press | 165,2 | 160,1 | 134,7 | 120,8 | 109,5 |
| Cinema | 1,8 | 1,1 | 5,4 | 6,5 | 6,7 |
| Total advertising expenditure Mln USD | 1 018,9 | 1 285,6 | 1 338,8 | 1 624,2 | 1 707,2 |
| Advertising spending per person USD | 172,4 | 216,4 | 224,0 | 270,0 | 292,7 |
| Share of the advertising market in the country's GDP in percentages | 0,3 | 0,3 | 0,3 | 0,3 | 0,3 |
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