Taiwan
Advertising market volume by channels
in percentages
Choose a year
2023
2023
2 837,8
Mln USD
Mln USD
- 21 % TV
- 69 % Digital
- 5 % Outdoor
- 2 % Radio
- 3 % Press
- 0 % Cinema
-
$ 118,6
Advertising spending per person
-
0,35 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 600,7
- Digital 1964,1
- Outdoor 151,1
- Radio 43,7
- Press 78,3
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 597,6 | 658,3 | 640,8 | 600,7 |
| Digital | 1 631,2 | 1 942,2 | 1 978,1 | 1 964,1 |
| Outdoor | 133,8 | 168,5 | 152,7 | 151,1 |
| Radio | 53,5 | 49,7 | 47,4 | 43,7 |
| Press | 160,9 | 131,6 | 92,5 | 78,3 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 2 576,9 | 2 950,3 | 2 911,6 | 2 837,8 |
| Advertising spending per person USD | 108,2 | 123,7 | 121,9 | 118,6 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,4 |
