Taiwan

Advertising market volume by channels

in percentages

Choose a year

2024

2024 2 882,8
Mln USD

2023 2 837,8
Mln USD

2022 2 911,6
Mln USD

2021 2 950,3
Mln USD

2020 2 576,9
Mln USD

20 % TV
70 % Digital
6 % Outdoor
2 % Radio
3 % Press
0 % Cinema

21 % TV
69 % Digital
5 % Outdoor
2 % Radio
3 % Press
0 % Cinema

22 % TV
68 % Digital
5 % Outdoor
2 % Radio
3 % Press
0 % Cinema

22 % TV
66 % Digital
6 % Outdoor
2 % Radio
4 % Press
0 % Cinema

23 % TV
63 % Digital
5 % Outdoor
2 % Radio
6 % Press
0 % Cinema

$ 124,2
Advertising spending per person
0,36 %
Share of the advertising market in the country's GDP

$ 118,6
Advertising spending per person
0,35 %
Share of the advertising market in the country's GDP

$ 121,9
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 123,7
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

$ 108,2
Advertising spending per person
0,38 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 589,0
Digital 2011,0
Outdoor 161,8
Radio 43,7
Press 77,2
Cinema 0,0

TV 600,7
Digital 1964,1
Outdoor 151,1
Radio 43,7
Press 78,3
Cinema 0,0

TV 640,8
Digital 1978,1
Outdoor 152,7
Radio 47,4
Press 92,5
Cinema 0,0

TV 658,3
Digital 1942,2
Outdoor 168,5
Radio 49,7
Press 131,6
Cinema 0,0

TV 597,6
Digital 1631,2
Outdoor 133,8
Radio 53,5
Press 160,9
Cinema 0,0

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	597,6	658,3	640,8	600,7	589,0
Digital	1 631,2	1 942,2	1 978,1	1 964,1	2 011,0
Outdoor	133,8	168,5	152,7	151,1	161,8
Radio	53,5	49,7	47,4	43,7	43,7
Press	160,9	131,6	92,5	78,3	77,2
Cinema	0,0	0,0	0,0	0,0	0,0
Total advertising expenditure Mln USD	2 576,9	2 950,3	2 911,6	2 837,8	2 882,8
Advertising spending per person USD	108,2	123,7	121,9	118,6	124,2
Share of the advertising market in the country's GDP in percentages	0,4	0,4	0,4	0,4	0,4