Taiwan
Advertising market volume by channels
in percentages
Choose a year
2024
2024
2 882,8
Mln USD
Mln USD
- 20 % TV
- 70 % Digital
- 6 % Outdoor
- 2 % Radio
- 3 % Press
- 0 % Cinema
-
$ 124,2
Advertising spending per person
-
0,36 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 589,0
- Digital 2011,0
- Outdoor 161,8
- Radio 43,7
- Press 77,2
- Cinema 0,0
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 597,6 | 658,3 | 640,8 | 600,7 | 589,0 |
| Digital | 1 631,2 | 1 942,2 | 1 978,1 | 1 964,1 | 2 011,0 |
| Outdoor | 133,8 | 168,5 | 152,7 | 151,1 | 161,8 |
| Radio | 53,5 | 49,7 | 47,4 | 43,7 | 43,7 |
| Press | 160,9 | 131,6 | 92,5 | 78,3 | 77,2 |
| Cinema | 0,0 | 0,0 | 0,0 | 0,0 | 0,0 |
| Total advertising expenditure Mln USD | 2 576,9 | 2 950,3 | 2 911,6 | 2 837,8 | 2 882,8 |
| Advertising spending per person USD | 108,2 | 123,7 | 121,9 | 118,6 | 124,2 |
| Share of the advertising market in the country's GDP in percentages | 0,4 | 0,4 | 0,4 | 0,4 | 0,4 |
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