Thailand

Advertising market volume by channels

in percentages

Choose a year

2024

2024 3 357,3
Mln USD

2023 3 768,8
Mln USD

2022 3 328,8
Mln USD

2021 3 340,6
Mln USD

2020 3 392,8
Mln USD

50 % TV
26 % Digital
16 % Outdoor
3 % Radio
2 % Press
4 % Cinema

46 % TV
33 % Digital
13 % Outdoor
3 % Radio
2 % Press
2 % Cinema

54 % TV
21 % Digital
13 % Outdoor
3 % Radio
3 % Press
7 % Cinema

60 % TV
21 % Digital
10 % Outdoor
3 % Radio
4 % Press
3 % Cinema

59 % TV
18 % Digital
11 % Outdoor
3 % Radio
4 % Press
4 % Cinema

$ 46,8
Advertising spending per person
0,64 %
Share of the advertising market in the country's GDP

$ 52,5
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 46,4
Advertising spending per person
0,67 %
Share of the advertising market in the country's GDP

$ 46,7
Advertising spending per person
0,66 %
Share of the advertising market in the country's GDP

$ 47,5
Advertising spending per person
0,68 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV 1 669,4
Digital 873,7
Outdoor 538,0
Radio 98,1
Press 57,2
Cinema 120,8

TV 1743,8
Digital 1241,6
Outdoor 503,4
Radio 106,9
Press 91,1
Cinema 81,9

TV 1787,7
Digital 685,1
Outdoor 432,2
Radio 98,6
Press 104,6
Cinema 220,5

TV 1990,5
Digital 698,1
Outdoor 324,9
Radio 103,0
Press 117,1
Cinema 107,0

TV 2018,6
Digital 596,7
Outdoor 374,6
Radio 115,0
Press 147,3
Cinema 140,5

Data for all years

Mln USD

Media, Mln USD	2020	2021	2022	2023	2024
TV	2 018,6	1 990,5	1 787,7	1 743,8	1 669,4
Digital	596,7	698,1	685,1	1 241,6	873,7
Outdoor	374,6	324,9	432,2	503,4	538,0
Radio	115,0	103,0	98,6	106,9	98,1
Press	147,3	117,1	104,6	91,1	57,2
Cinema	140,5	107,0	220,5	81,9	120,8
Total advertising expenditure Mln USD	3 392,8	3 340,6	3 328,8	3 768,8	3 357,3
Advertising spending per person USD	47,5	46,7	46,4	52,5	46,8
Share of the advertising market in the country's GDP in percentages	0,7	0,7	0,7	0,7	0,6