Thailand

Advertising market volume by channels

in percentages

Choose a year

2024

2024 0,0
Mln USD

2023 3 768,8
Mln USD

2022 3 328,8
Mln USD

2021 3 340,6
Mln USD

% TV
% Digital
% Outdoor
% Radio
% Press
% Cinema

46 % TV
33 % Digital
13 % Outdoor
3 % Radio
2 % Press
2 % Cinema

54 % TV
21 % Digital
13 % Outdoor
3 % Radio
3 % Press
7 % Cinema

60 % TV
21 % Digital
10 % Outdoor
3 % Radio
4 % Press
3 % Cinema

$
Advertising spending per person
%
Share of the advertising market in the country's GDP

$ 52,5
Advertising spending per person
0,73 %
Share of the advertising market in the country's GDP

$ 46,4
Advertising spending per person
0,67 %
Share of the advertising market in the country's GDP

$ 46,7
Advertising spending per person
0,66 %
Share of the advertising market in the country's GDP

Total advertising expenditure

Mln USD

Choose a year

2024

TV
Digital
Outdoor
Radio
Press
Cinema

TV 1743,8
Digital 1241,6
Outdoor 503,4
Radio 106,9
Press 91,1
Cinema 81,9

TV 1787,7
Digital 685,1
Outdoor 432,2
Radio 98,6
Press 104,6
Cinema 220,5

TV 1990,5
Digital 698,1
Outdoor 324,9
Radio 103,0
Press 117,1
Cinema 107,0

Data for all years

Mln USD

Media, Mln USD	2021	2022	2023	2024
TV	1 990,5	1 787,7	1 743,8	0,0
Digital	698,1	685,1	1 241,6	0,0
Outdoor	324,9	432,2	503,4	0,0
Radio	103,0	98,6	106,9	0,0
Press	117,1	104,6	91,1	0,0
Cinema	107,0	220,5	81,9	0,0
Total advertising expenditure Mln USD	3 340,6	3 328,8	3 768,8	0,0
Advertising spending per person USD	46,7	46,4	52,5	0,0
Share of the advertising market in the country's GDP in percentages	0,7	0,7	0,7	0,0