Thailand
Advertising market volume by channels
in percentages
Choose a year
2023
2023
3 768,8
Mln USD
Mln USD
- 46 % TV
- 33 % Digital
- 13 % Outdoor
- 3 % Radio
- 2 % Press
- 2 % Cinema
-
$ 52,5
Advertising spending per person
-
0,73 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2023
- TV 1743,8
- Digital 1241,6
- Outdoor 503,4
- Radio 106,9
- Press 91,1
- Cinema 81,9
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| TV | 2 018,6 | 1 990,5 | 1 787,7 | 1 743,8 |
| Digital | 596,7 | 698,1 | 685,1 | 1 241,6 |
| Outdoor | 374,6 | 324,9 | 432,2 | 503,4 |
| Radio | 115,0 | 103,0 | 98,6 | 106,9 |
| Press | 147,3 | 117,1 | 104,6 | 91,1 |
| Cinema | 140,5 | 107,0 | 220,5 | 81,9 |
| Total advertising expenditure Mln USD | 3 392,8 | 3 340,6 | 3 328,8 | 3 768,8 |
| Advertising spending per person USD | 47,5 | 46,7 | 46,4 | 52,5 |
| Share of the advertising market in the country's GDP in percentages | 0,7 | 0,7 | 0,7 | 0,7 |
