Thailand
Advertising market volume by channels
in percentages
Choose a year
2024
2024
3 357,3
Mln USD
Mln USD
- 50 % TV
- 26 % Digital
- 16 % Outdoor
- 3 % Radio
- 2 % Press
- 4 % Cinema
-
$ 46,8
Advertising spending per person
-
0,64 %
Share of the advertising market in the country's GDP
Total advertising expenditure
Mln USD
Choose a year
2024
- TV 1 669,4
- Digital 873,7
- Outdoor 538,0
- Radio 98,1
- Press 57,2
- Cinema 120,8
Data for all years
Mln USD| Media, Mln USD | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| TV | 2 018,6 | 1 990,5 | 1 787,7 | 1 743,8 | 1 669,4 |
| Digital | 596,7 | 698,1 | 685,1 | 1 241,6 | 873,7 |
| Outdoor | 374,6 | 324,9 | 432,2 | 503,4 | 538,0 |
| Radio | 115,0 | 103,0 | 98,6 | 106,9 | 98,1 |
| Press | 147,3 | 117,1 | 104,6 | 91,1 | 57,2 |
| Cinema | 140,5 | 107,0 | 220,5 | 81,9 | 120,8 |
| Total advertising expenditure Mln USD | 3 392,8 | 3 340,6 | 3 328,8 | 3 768,8 | 3 357,3 |
| Advertising spending per person USD | 47,5 | 46,7 | 46,4 | 52,5 | 46,8 |
| Share of the advertising market in the country's GDP in percentages | 0,7 | 0,7 | 0,7 | 0,7 | 0,6 |
Great!
We have received your information, and our manager will get in touch with you soon
